Health care is a large and often complicated industry. Within the health care market research sector, researchers specialize on many disease specialties, medical plans, patient types and much more. Research findings have immediate consequences for health care practitioners, patients and caregivers. Companies that specialize in health care research can recruit and offer access to a wide range of medical professionals, chiropractors and even veterinarians who can help deliver insight into the medical, pharmaceutical and health care industry through interviews, focus groups, studies and surveys.
While it is important to have expert opinions and responses when conducting research within these industries, it is necessary to also consider how you will gain access to patients. The right health care research firms can help you collect insights from patients, breaking them down by demographic as well as by their experiences with several illnesses and diseases. If you need insights on patients, physicians or medical devices, these companies can collaborate with you from start to finish to obtain high-quality findings.
Applied Marketing Science (AMS)
Founded 1989 | 40 employees
John Mitchell, President and Managing Principal
Applied Marketing Science (AMS) is a Quirk’s Marketing Research and Insight Excellence Award-winning full-service market research consulting firm. With roots in the MIT Sloan School of Management, we have over 35 years of experience providing high-quality market research for the world’s best-known health care companies. They trust our expertise because we deliver actionable insights – and we can do the same for your company. Our team has advised innovators across various clinical specialties in engagements involving patient journey mapping, ethnography and more. Let us help you uncover physician insights for improved patient outcomes, more satisfied providers and better financial returns.
Phone 1-781-250-6300
ams-insights.com/who-we-help/medical-products-and-pharmaceuticals
Buzzback
Founded 2000 | 62 employees
Carol Fitzgerald, Founder and CEO
Jonathan Weiser, Global Healthcare Lead
Buzzback is a global research consultancy driving growth through deeper human insights. Our research-led, tech-driven approach connects clients to HCPs, patients and stakeholders worldwide, using an image-driven, language-rich approach. With robust qualitative and quantitative practices, we help both emerging brands and leading health care companies address challenges around positioning, messaging, communication strategy and more. Our Blended Research™ methodology combines quantitative data with qualitative insights, creating greater understanding of the why behind the metrics. The result? More visual reporting with a clear path forward to create understanding and drive growth. Buzzback is a woman-founded, -owned and -led diversity-certified supplier. With a close-knit team of 60+ employees, buzzback’s experienced senior researchers work closely with clients to understand their unique needs and provide actionable insights that drive business forward.
Phone 1-866-274-4775
www.buzzback.com
CASA Health Insights
Founded 2005 | 43 employees
Dulce Alonso, Ph.D., Insights Director
Standing at the intersection of health care expertise and multicultural immersion, the CASA Health Insights team is uniquely positioned to deliver patient and practitioner viewpoints to appropriately shape important business decisions for your brand or organization. Our team of multicultural Ph.D.-level health care and pharmacology professionals is uniquely experienced in carrying out insights research among patients, physicians and other medical professionals from specific ethnic backgrounds, such as Hispanics, Asian Americans and African Americans, and language backgrounds including Spanish, Mandarin and five other languages. Beyond North America, our highly trained U.S.-based health care moderators also have experience conducting interviews across the globe. Piggybacking off decades of qualitative health care projects with multicultural audiences, our dedicated practice was formed in order to provide a more science-focused and resource-rich team that fully dedicates itself to the intricacies of the health care space, including innovative pharmaceutical developments, rare patient conditions and complex health policy choices.
Phone 1-888-680-1931, x140
casademographics.com/health-insights/
Culture Wise Insights
Founded 2021 | 3 employees
Fernando Castro, M.Ed, Founder
Amanda Bagatelli, M.Ed, Communications Director
At Culture Wise Insights we specialize in recruiting for health care projects by seamlessly connecting with multicultural audiences through our innovative approach. Leveraging the expertise of cultural brokers, we bridge gaps to engage diverse communities authentically and effectively. Our tailored recruitment strategies ensure access to hard-to-reach audiences, providing you with genuine insights to drive impactful health care decisions. From in-language qualitative interviewing to inclusive moderation for multicultural audiences, we create respectful spaces for meaningful dialogue. Culture Wise Insights is a full-service market research firm and we excel at finding respondents for health care studies, no matter how rare their ailments may be. At Culture Wise Insights, we believe in equity, fostering understanding and embracing diversity in every interaction. Partner with us to transform your health care projects into a catalyst for meaningful change across communities.
Phone 1-617-903-8116
www.culturewiseinsights.com
Decision Analyst
Founded 1978 | 120 employees
Monisha Hatfield, Senior Vice President
Bonnie Janzen, President
The Medical Research Group at Decision Analyst combines deep scientific and technical expertise to address complex challenges in the pharmaceutical, medical, health and wellness industries. Their work, often strategic, multiphase and spanning multiple countries, focuses on patients and health care professionals. The team employs a broad range of methodologies, including qualitative research, strategic survey design, advanced analytics and consulting services. Decision Analyst excels in areas such as strategy research, market segmentation, new product concept testing and forecasting, messaging optimization, innovation services and advertising research. With extensive experience solving intricate marketing problems, the team tailors research approaches – quantitative, qualitative or both – to meet your specific business needs. With the Decision Analyst ISO Certification 27001:2022 being established, the group designs and executes marketing research and consulting assignments in North America, Europe, Latin America, Asia, the Middle East and Australia.
Phone 1-817-640-6166
www.decisionanalyst.com/industry/medical
EurekaFacts
Founded 2003 | 25+ employees
Jorge A. Restrepo, CEO
EurekaFacts delivers full-service insights for a better, safer and healthier world. With expertise in survey and usability research, focus groups and IDIs and advanced analytics, our health care and public health group brings you the information needed to shape strategy and tactics, engage customers, identify opportunities, monitor progress and reduce risk. Over 20 years studying health and injury prevention among hard-to-reach populations, Spanish speakers, people with various conditions and providers, for federal and state health care agencies and private health care organizations. Expert methodologists; multilingual interviewer/moderator network; analytical/data science team; multilingual CATI and recruitment call center; UX/cognitive testing lab; research panels. Established IRB, FWA; secure environment; IA Data Privacy Framework, certified to the international quality standard for market, opinion and social research, insights and analytics (ISO 20252).
Phone 1-240-403-4800
www.EurekaFacts.com/Health
Fieldwork
Founded 1980/Insights 1960 | ~350 employees
Steve Raebel, President
Our specialties include medical devices, patients and professionals. We will help you reach your quota needs! CX/UX, B2B, mock jury, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality medical, business and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized and personal contact approach to recruitment. Fieldwork provides unsurpassed project management, hosting and our technically versed support staff will confidently guide you through the logistics from in-person or online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com!
E-mail Info@Network.Fieldwork.com
Phone 1-312-285-2035
Expert Medical Research Recruiting | Fieldwork
RC Horowitz & Company, Inc.
Founded 1983 | 5 employees
Rob Horowitz, President
Trusted, creative experts in recruiting low-incidence, rare/orphaned disease. RCHorowitz has developed a reputation of successfully completing the “undoable” with well-vetted, validated respondents using experienced recruiters and qualified referral sources. We see ourselves as a collaborative partner and have a personal commitment to the success of every project. Our perspective provides a fresh approach to complex and challenging health care recruiting, with both patients and health care professionals for qualitative research. Our size makes us nimble and our old-world sensibility to recruiting, gets you the right respondents, on time and on budget. Over the past three decades RCHorowitz has built a reputation as a premier recruiting and fieldwork management service for discerning clients worldwide. Meeting challenging deadlines and finding creative solutions to meet your objectives are a specialty. We enjoy tremendous success because we recognize that we are measured one study at a time.
Phone 1-212-779-0033, 1-866-704-8000
www.rchorowitz.com
Human8
Founded 1991 | 750 employees
Tim Wragg, CEO
We’re Human8. We’re marketing insights consultants supercharging brand growth through people. In a world always in flux, we help you continually understand and do what matters. Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos, and Happy Thinking People. We unite a creative, smart and ambitious group of 700+ people across 22 offices under one vision: Helping brands understand and respond to what matters through a human lens.
Insights Opinion
Founded 2015 | 100 employees
Sharoz Ghauri, CEO
Insights Opinion is a global health care data collection firm specializing in reaching hard-to-access target audiences including health care professionals, health care providers, patients and caregivers across various ailments. We also have unparalleled access to rare disease target groups. Our extensive network of health care professionals is powered by our proprietary panel, a robust internal database and partnerships with patient advocacy groups. As a global leader, we successfully execute both quantitative and qualitative research across 60+ markets worldwide. Our expertise spans methodologies such as online sampling, CATI, in-depth interviews and focus group discussions. We are proud corporate members of ESOMAR, Insights Association and the Market Research Society (MRS), reflecting our commitment to industry standards. Additionally, our operations are certified under ISO 20252, 27001 and 9001, ensuring excellence in quality, data security and management systems. Insights Opinion serves as a one-stop shop for all your data collection needs, delivering high-quality, reliable insights tailored to the unique demands of health care research.
Phone (U.S.) +1-646-475-7865 | (U.K.) +44-20-3239-5786 | (IN) +91-120-498-7860
www.insightsopinion.com
Ironwood Insights Group LLC
Founded 2017 | 300 employees
Brad Larson, CEO and Founder
Ironwood Insights Group and its senior consultants provide design, data collection and analytical consultation and execution across all key segments of the health care industry. Our expertise spans health systems/hospitals, pharma, medical devices, associations and government agencies, such as CMS, NIH and CDC. We are known for solving key business issues in the category, including evaluating and improving the patient experience, developing more effective brand and service line communications and increasing market performance/share. Our in-house, multimodal data collection capabilities allow us to reach key health care segments – patients, plan members, providers, administrators – efficiently and effectively. Contact us to learn more about how Ironwood can provide you with actionable, durable business insights that create a lasting competitive advantage.
E-mail info@ironwoodinsights.com
Phone 1-602-661-0878, x2110
www.ironwoodinsights.com
Karchner Marketing Research LLC
Founded 2003
Helen Karchner, CEO/Co-Founder
Simply put…Helen and Michael offer a TRIFECTA of EXPERTISE: Research design, moderation and experienced recruiting! First, understanding the complete objectives from biotech, medical device and pharma manufacturing clients is key. Next, initial ground floor engagement. As strategic partners, KMR ensures increased accuracy/application of client objectives based on first-hand Q&A exchanges. Finally, KMR’s owners are the project designers and discussion moderators, thus accurate communication is preserved, minimizing multilevel silos. Whether gleaning the insights into existing products/new TPP, offering expanded services, assessing competitive market landscapes, improving messaging or launching therapeutic exploratory research, KMR delivers! Through our proprietary integration of behavioral science and hybrid methodology, coupled with our proven communication skills, we gain our respondents’ trust, giving them validity and offering them credence to their individuality, through an avenue for their professional story flow. KMR – your strategic partner from quick gut-check projects to multiphase studies – value establishes prominence!
Phone 1-610-564-9624
www.KMRResearchStudio.com
MDRG Inc.
Founded 1994
Sondra Brown, President and Founder
With over 30 years of experience in health care research, MDRG Inc. is a woman-owned, full-service market research firm trusted by leading health care systems across the country. We specialize in uncovering actionable insights through brand research, customer experience, product development and advertising research. At MDRG, we start every project by aligning our research with the critical decisions health care leaders need to make. Our proprietary WholeMind™ approach goes beyond surface-level data, tapping into both rational and emotional drivers of consumer behavior. This method allows us to reveal insights that traditional research often overlooks, providing a deeper understanding of patient needs and perceptions. Partner with MDRG for research that delivers clarity, inspires strategy and drives your organization forward.
Phone 1-504-821-1910
www.mdrginc.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment and data collection for their consumer, health care and business-to-business. Specializing in all methodologies and audiences, we have the ability to host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National LLP have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 4 million consumers, 650,000+ B2B executives/professionals, 750,000 physicians, nurses and more, and we organize 150+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project, your “national” recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Olson Research Group Inc.
Founded 1995 | 55 employees
Charles Olson, CEO
Olson Research provides a full spectrum of innovative qualitative and quantitative market research services to the pharmaceutical and life sciences industries. Our deep access to accurate U.S. provider data combined with our team of senior-level consultants who each possess 20+ years of health care marketing research expertise and our dedicated qualitative and quantitative project managers with an average of 10+ years of experience are hallmarks of our success. We are known for our collaborative approach to research that supports custom solutions and flexible offerings, while staying laser focused on supporting our clients’ most critical strategic decisions.
Phone 1-267-487-5500
www.olsonresearchgroup.com
Precision Opinion
Founded 2007 | 750-1,000 employees
Matt McCoy, Chief Operating Officer
For nearly 20 years, Precision Opinion has provided our clients with high-quality, custom data collection services. We tailor solutions specific to each client request that ensures an on-budget and on-time delivery. In 2022, we completed construction of our state-of-the-art 600 in-person-seat call center and corporate headquarters, providing CATI services, SMS-to-web, mail-to-web and IVR. Our clients rely on us for various consumer, public policy, health care, mock jury and customer list studies. We look forward to hearing from you soon!
Phone 1-702-286-7700
www.PrecisionOpinion.com
Precision Research Inc.
Founded 1959 | 25-49 employees
Scott Adleman, President
Precision Research specializes in recruiting participants for health care-related research studies across the United States. Whether you need insights from medical professionals, hospital administrators, health care opinion leaders or consumers living with specific health conditions, we excel at finding the right individuals for your study. We recruit participants for both virtual and in-person research projects. For in-person studies, we can recruit to your preferred location or our Chicago headquarters, which offers a versatile space designed to accommodate individual in-depth interviews or group sessions. Our first-floor location features wide doors and ample space, making it ideal for testing various types of health care equipment, such as hospital beds, X-ray machines and examination tables.
Phone 1-847-256-0827
www.preres.com
Qessential Medical Market Research
Founded 1988 | 15 employees
Joe Berwanger, President
Recruit targeted health care respondents. Leverage full-service, qualitative and quantitative research capabilities. Qessential Medical Market Research is a leading primary marketing research provider dedicated to the pharmaceutical and medical device industries. As one of the most successful recruiting services for health care professionals in the market today, we provide responsive, personal attention for each research project with senior executives leading every assignment in the pharmaceutical, biotechnology and medical device marketplaces. Our expert full-service health care market research team helps agencies and end-clients answer their essential questions by delivering the business insights needed for strategic and tactical decision-making that make a tangible impact.
E-mail joe@qessential.com
Phone 1-603-775-9200
www.qessential.com
Reckner Healthcare
Founded 1991 | 225 employees
Jason Gamber, Vice President
Reckner Healthcare provides complete fieldwork solutions for health and life sciences market research projects. From physicians and allied health professionals to hospital admin and decision makers, we are the industry’s most trusted health care fieldwork company, delivering the best respondents for 30 years. With our Respondent First℠ philosophy, we inspire participation of the most insightful, knowledgeable health care professionals. Our Experience Reckner℠ approach delivers a collaborative research process unparalleled in the industry. With Experience Reckner℠ and Respondent First℠, your data quality is higher, your respondents more engaged and your insights more meaningful.
Phone 1-215-822-6220
recknerhealthcare.com
ReconMR
Founded 1994 | 1,000+ employees
Michelle Vrudhula, COO
ReconMR is full-service research and analytics firm, with in-house data collection, insights and analytics capabilities servicing commercial, government, public policy and social science research entities around the world. ReconMR is the largest and most experienced data collection provider in North America. Additionally, ReconMR has a uniquely qualified insights and analytics division with experienced statisticians, methodologists and program managers on staff. For over 30 years we have been conducting government-mandated health care studies including national CAHPS and BRFSS surveys and state and local health care surveillance studies. We work with some of the largest names in the health care industry offering multimodal options to contact hard-to-reach audiences. As a SOC2- and HIPPA-certified organization all data are secure as well as accurate.
E-mail info@reconmr.com
Phone 1-877-RECONMR, 1-877-732-6667
www.ReconMR.com
WebMD/Medscape Market Research
Founded 1995 | 1,800 employees
Audrey Rosen, Vice President, Market Research
WebMD Medscape offers you what no other health care market research company can: engaged health care professionals who are regularly accessing Medscape for clinical content. And now, kicking off in early 2025, we will also be offering patients and caregivers by recruiting those who visit WebMD for health care content. Our market research team leverages WebMD and Medscape members to provide you with solutions that deliver high-quality results. Our Medscape members include such titles as MDs, pharmacists, medical students and NPPAs. We use our advanced targeting capabilities to deliver the HCP respondents and results that you are looking for. In addition to our U.S. coverage, we also have MD coverage in the U.K., Italy, Spain and Germany. For the upcoming WebMD patient and caregiver panel, we will be profiling our members on over 400 medical conditions. We provide HCP and patient recruitment and research for both qualitative and quantitative studies.
Phone 1-646-856-3860
www.MedscapeMarketResearch.com