Marketing Research Articles and Video

Sponsored Video Voxpopme Virtual Global Session: 7 ways insight teams are using AI moderation (that you’ll actually want to try) Erica Dinger, Betsy Shaak | January 9, 2026

Sponsored Video Versasight Virtual Global Session: The limits of synthetic data for consumer research Ben Leff | January 9, 2026

Sponsored Video FlavorWiki Virtual Global Session: Innovating for global success: A client–partner perspective on product development Daniel Protz, YiXin Seow, Kenny Brijder | January 9, 2026

Sponsored Video Adrich Virtual Global Session: Measuring the moment: How product consumption data delivers true consumer behavior Adhithi Aji | January 9, 2026

Sponsored Video Tobii Virtual Global Session: Building trust in AI experiences with eye tracking Sylvia Knust | January 9, 2026

Sponsored Video Discover.ai Virtual Global Session: The real state of MR: Voices from the frontline Sophie Wright, Yasmin Dufournet, Neil Douthwaite, Sioned Winfield, Richard Bates | January 9, 2026

Article How can researchers measure a vibe? David Intrator | January 9, 2026

Article Purpose-built AI is reshaping research power, budgets and impact Ali Henriques | January 6, 2026

Article From pilots to purpose – Part 1: Making AI work for insights Monika Rogers, Seth DeAvila | January 6, 2026

Article People, not process: A seven-year insights partnership Quirk's Staff | January 6, 2026

Article Marketing Research - Research War Stories Quirk's Staff | January 6, 2026

Video Purpose Brands Virtual Global Session: Modernizing consumer segmentation Angelina Iturrian | December 22, 2025

Video Kerry Group and Matrix Sciences Virtual Global Session: Blending methods, building stories: Telling consumer-driven stories for food ingredient innovation Chad Richards, Stella Salisu, Donya Stubbs | December 22, 2025

Video NPR Virtual Global Session: Silo smashing Gwynne Villota | December 18, 2025

Article 2025 editors' choice articles Quirk's Staff | December 16, 2025