Qualitative research is a vital part of any marketing research and insight initiative. If you are looking to gain targeted, in-depth insight from consumers, a focus group may be the route you choose to take. Focus groups can provide critical insights, giving you the ability to uncover deep-seated emotions and beliefs.

Whether you are gaining consumer insight for a product or service, or developing strategies to grow your business, the following companies located in and around Detroit, MI can provide the necessary channels to reach relevant audiences and conduct quality focus groups.
In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.


Melanie Imbrunnone, Project Manager
A moderator-designed, upscale, single-suite facility. Focus group room features leather swivel seating, elevated chair rails, and two-tiered lighting. Expanded viewing room & lounge with widescreen LCD monitor, WiFi, & separate HVAC. A 65” LCD TV enables video, computer and Web-based content to be wirelessly controlled via Client’s laptop. Digital recording via flash drive or FTP. Web based video-streaming available. Located in the heart of northern Oakland County—within an upscale area, near the blue-collar workforce of Macomb County, and the corporate & technical ranks of Automation Alley.

Phone +1 866-952-1600

C&F Market Research

Melissa Brodsky, President

We have "Creative" out of the box problem-solving skills. We are "Focused" on our client needs. Our dedicated staff is well trained, experienced and will exceed all expectations. Newly renovated facility (Oct 2017) is modern and elegant. Large 20x30 focus room and second 20x16 focus room both with client observation (seats 6-12) and lounge attached. Our facility has a private entrance, Wifi, free digital video and audio, Focus Vision, private restrooms, and large (25x17) test kitchen. We complete both qualitative and quantitative research: business-to-business, medical, legal, political, product placement, CLT's, taste tests, dial tests, sensory tests, usability labs, on-site interviewing, audits, radio tests, telephone interviewing, and on-line interviewing. We are centrally located to pull from across the metro area. An extensive database with 20,000+ households.

Phone +1 248-352-0434


Arlene Hayworth-Speiser, President
Top focus group facility. We have a brand new facility as of 2019 only 20 minutes from the heart of the flourishing new Detroit. Our facility includes two focus suites with client lounges, viewing rooms with mirrors, access to private offices and another group room viewed on CCTV. We recruit consumers, professionals, kids to seniors for any type of research from counties that drive the Motor City, including Wayne, Oakland, Macomb and beyond. Respondents are recruited by people, in-house, who will go above and beyond to deliver exactly what you need. Features include high-speed Wi-Fi and color printing, FocusVision or Shifrin-Hayworth video streaming, and digital audio/video recordings, which can be e-mailed to you using a secure link immediately after the research. Come experience the D!

Phone +1 248-223-0020

C&C Market Research

C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none.

Phone +1 479-785-5637 or +1 877-530-9688

Cypher Research

Robert Sullivan, CEO
Established in 2006, new facility built in 2019. Three spacious focus suites, one IDI suite and large showroom space with observation and overhead door for indoor, climate-controlled car clinics, large equipment, etc. Each focus suite has its own climate zone with thermostat in client area. Configurable for CLT, mock trials, theater, classroom, living room and focus group. Recruiting on- and off-site for all of Michigan and U.S., primary recruiting area includes Ann Arbor and Detroit. We also regularly recruit Grand Rapids, Kalamazoo, Jackson and Flint. Nationwide 200K panelists and 118K in Michigan, all opt-in with over 100 data points per panelists, including automobiles. Every member of our senior staff has over 25 years experience fielding research projects.

Phone +1 734-397-3400

The Detroit metropolitan area includes facilities in (but is not limited to) Allen Park, Ann Arbor, Auburn Hills, Beverly Hills, Bingham Farms, Bloomfield, Bloomfield Hills, Canton, Clarkston, Dearborn, Detroit, Farmington Hills, Livonia, Rochester, Rochester Hills, Roseville, Royal Oak, Saline, Southfield, Southgate, St. Clair Shores, Taylor, Troy, Walled Lake, West Bloomfield and Westland.