Qualitative research is a vital part of any marketing research and insight initiative. If you are looking to gain targeted, in-depth insight from consumers, a focus group may be the route you choose to take. Focus groups can provide critical insights, giving you the ability to uncover deep-seated emotions and beliefs.

Whether you are gaining consumer insight for a product or service, or developing strategies to grow your business, the following companies located in and around San Francisco Bay and San Jose, CA can provide the necessary channels to reach relevant audiences and conduct quality focus groups.
In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.

Eurofins Sensory, Consumer and Product Research

We help our clients develop products consumers love. Our facilities in San Francisco and Minneapolis collectively feature three commercial kitchens, three focus group rooms, large flexible CLT rooms, and walk-in refrigerators and freezers. We offer national mail-fulfillment IHUT and field CLTs across the U.S. and Globally. Eurofins Food Integrity and Innovation is the new name for the former Covance Food Solutions, National Food Lab and Food Perspectives. Our research solutions include: idea discovery through early concept and prototype exploration; product optimization through consumer guidance and trained panel evaluation, and validation of launch readiness through national confirmation testing.

Phone +1 763-553-7787 or +1 763-354-2770

Intact Qualitative Research

Richard Ngo, Partner
Intact Qualitative Research is a full-service, boutique consumer and B2B market research firm located in the heart of SOMA in San Francisco. In addition to designing a research facility with your needs in mind, we offer a full array of services in qualitative recruitment and project management for the Bay Area and all other major U.S. markets. We are committed to delivering the highest level of quality in finding the right people for every project, taking the conversation beyond the phone screener and understanding each person we place into research sessions.

Phone +1 415-400-5945

Schlesinger Group San Francisco

Tim Sauer, SVP, Client Solutions

A leading  data collection and research services company with 24 high-specification focus group facilities across the U.S. and Europe and a Global Solutions team providing a worldwide reach. We deliver high-quality, intelligent recruitment for consumer, heath care and B2B markets for any methodology: QUAL; focus groups; IDIs; online focus groups; telephone interviews; online communities; ethnographic research; usability labs; neuroscience labs. HYBRID: We seamlessly combine online surveys or online qual with traditional methods. Technology: The Wall by Schlesinger, HD recording and FV360 LIVE.

Phone +1 415-781-2600

L&E Research

Lisa McGary, Senior Strategic Accounts Manager
L&E’s East Bay Area facility is located just a 45-minute drive from San Francisco International Airport (SFO) and 30 minutes from the Oakland International Airport (OAK) in the beautiful city of Walnut Creek. This suburb offers the perfect blend of ethnic and lifestyle diversity for which the San Francisco Bay Area is so well known. This facility has two luxury suites, which include the following amenities: A custom focus group conference table that comfortably seats 10 to 12 recruits and can breakaway for custom set up. A large viewing room with stadium seating for up to 18 clients behind a 16′ x 4′ two-way mirror and a private workroom.

Phone +1 877-344-1574

Fieldwork San Francisco

Denise Ambrose, President
Fieldwork San Francisco is ideally located downtown in the vibrant South of Market (SOMA) district – within an arm’s reach of world-class hotels and restaurants. Our location affords us beautiful views of Mission Bay, Yerba Buena Gardens and the rolling hills beyond the city. Inside are four beautifully modern research suites with a variety of recording and streaming options. Our respondent database reflects the rich diversity of this beautiful city by the bay. Come see why Fieldwork San Francisco offers the best research by the Bay.

Phone +1 415-268-8686

Focus Pointe Global - San Francisco

Reka Kunos, Area Director
Focus Pointe Global is proud to now be a part of Schlesinger Group. FPG is an industry leader for qualitative and quantitative marketing research data collection services, including focus groups, taste tests, jury studies, product placements, webcam interviews, online communities, video capture, and mobile and app-based research. FPG has locations nationwide including Atlanta, Boston; Chicago; Chicago-Oakbrook; Columbus; Dallas; Kansas City; Los Angeles; Minneapolis; New York; Philadelphia; Phoenix; St. Louis; San Francisco; and Teaneck, N.J.

Phone +1 415-392-6000 or +1 888-873-6287

VuPoint Research - San Francisco

Jack Dunigan, Facility Manager
Top Rated focus group facilities 15+ years. On the bay in South San Francisco (heart of the biotech/pharma industry), sweeping views of Oyster Point Marina, only seven minutes from SF Airport—easy-in, easy-out. Largest focus group room in the Bay Area and only facility with free parking (respondents/clients). Spacious view rooms with viewer-controlled audio, FocusVision, closed circuit TV. We work closely with our sister companies VuPoint–Portland (focus group facility), MDC Research (full-service primary market research) and VuPoint Research in New Mexico (108-seat quantitative call center).

Phone +1 650-238-3683

The San Francisco Bay/San Jose metropolitan area includes facilities in (but is not limited to) Alameda, Aptos, Berkeley, Brentwood, Burlingame, Carmel, Concord, Discovery Bay, Dublin, El Cerrito, Emeryville, Fairfax, Fairfield, Forest Knolls, Foster City, Freedom, Fremont, Half Moon Bay, Hayward, Lafayette, Livermore, Los Altos, Los Altos Hills, Los Gatos, Mendocino, Menlo Park, Mill Valley, Milpitas, Moraga, Mountain View, Napa, Novato, Oakland, Palo Alto, Pebble Beach, Penngrove, Petaluma, Piedmont, Pleasanton, Redwood City, Redwood Shores, Rohnert Park, S. San Francisco, San Carlos, San Francisco, San Jose, San Leandro, San Mateo, San Rafael, Santa Clara, Santa Cruz, Santa Rosa, Sausalito, Scotts Valley, Soquel, St. Helena, Sunnyvale, Tiburon, Tracy, Vista, Walnut Creek and Yountville.