SPONSORED CONTENT
By: Luth Research in conjunction with Microsoft
Together with Microsoft, we at Luth Research have selected this set of behavioral insights from a deep data mining of 18-month digital commerce behaviors as a broad understanding of online path to purchase.
This e-book takes a deep dive into the behavioral analysis of the role search plays in the online shopping journeys for apparel, health and beauty, and electronics using Luth Research’s digital tracking technology, ZQ Intelligence.
We understand that the marketplace has changed dramatically since this study was fielded and now more than ever it is important to understand digital behaviors in the path to purchase. And while this e-book focuses on insights before the pandemic we are confident that they are still very useful as we turn the corner and our economy returns.