Right-Sized Research: Using Qualitative Approaches To Tackle Tactical Needs
Editor's note: iModerate gave a webinar with tips on how to tackle tactical needs with qualitative approaches on April 26, 2017. Duration 57:35.
As the speed of business has increased, so has the need for easy information and fast results – two things that historically have not been associated with qualitative research. However, the emergence of digital platforms, process automation and analytics tools have created opportunities to deliver valuable, impactful qualitative insights more efficiently than ever before.
In this session, Sonya Turner, Director, Insights for iModerate will share how to structure right-sized qualitative projects to address these tactical business challenges.
Key takeaways:
- Which types of business questions are best suited for a quick qualitative approach.
- How to determine the right methods, cadence and output to deliver the insight you need.
- What this type of research can—and can’t—do for you.
- Real-world examples of how brands are using lean qualitative to answer tactical research needs.Â
Presenter:Â
- Sonya Turner, director of insights, iModerate.