Top Marketing Research Articles Related to the Building Materials and Products Industry

Market research case study and technique articles related to the Building Materials Industry. Quirks.com is the leading resource for marketing research.

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Showing: Building Materials/Products

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Article Qualitative research helps Stanley Hardware reposition its line of mirror doors Susan Haller, Dale Benedict | November 1, 1994
Article Research leads old-line company to change name, launch new product Edwin Slaughter | April 1, 1994
Article First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units Joseph Rydholm | November 1, 1997
Article Real-time customer feedback system drives enterprise-wide action at Honeywell Anthony Pichnarcik | October 1, 2005
Article Statistical package helps marketers choose forecasting models Quirk's Staff | August 1, 1988
Article Questionnaire helps Owens-Corning Fiberglas examine remodelers market Beth Hoffman | February 1, 1987