Building Materials Industry | Top Marketing Research Articles

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Showing: Building Materials/Products

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Article Qualitative research helps Stanley Hardware reposition its line of mirror doors Dale Benedict, Susan Haller | November 1, 1994
Article Research leads old-line company to change name, launch new product Edwin Slaughter | April 1, 1994
Article First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units Joseph Rydholm | November 1, 1997
Article Real-time customer feedback system drives enterprise-wide action at Honeywell Anthony Pichnarcik | October 1, 2005
Article Statistical package helps marketers choose forecasting models Quirk's Staff | August 1, 1988
Article Questionnaire helps Owens-Corning Fiberglas examine remodelers market Beth Hoffman | February 1, 1987