Top Marketing Research Articles Related to Mass Merchandisers

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ArticleMystery shopping program helps Walgreens promote strong customer service accross its vast network of storesRachael Narsh|January 1, 2007
ArticleData Use: Using key driver analysis to guide employee satisfaction researchMichael Lieberman, Dave Leonard|October 1, 2006
ArticleMeasuring retail signage saturationBeth McKeon|February 1, 2003
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000