Toy Industry | Top Marketing Research Articles

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Showing: Toys

Total: 9

Article A brand perspective: Mattel releases gender-neutral doll Erica Carranza | October 23, 2019
Article Adjusting to the holiday season without Toys “R” Us Juli Lennett | October 18, 2018
Article Fidgets go viral: Social media puts the product cycle on fast-forward Frédérique Tutt | June 14, 2017
Article Tips on marketing to tweens Ted Mininni | February 1, 2008
Article Understanding kid and tween brand affinity Wynne Tyree | February 1, 2010
Article Adaptation and innovation: successful product development in the Information Age Douglas Malcom, Susan Spaulding | November 1, 2003
Article Toy retailers must strike a balance between parents on a mission and the 'nag factor' Quirk's Staff | December 1, 2010
Article Toys prove a sweet spot in a sour economy Quirk's Staff | June 1, 2008
Article Qualitatively Speaking: Involving your core users Laura Morris | December 1, 2007