The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s.
The survey was fielded from June 22 to July 18, 2022. In total there were 1,799 respondents. We received 677 usable surveys from client-side researchers (corporate market research) and 966 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 2.28 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)
Overall compensation for suppliers of research was up 11.3%.
*Bonus was defined as bonus or commission for 2021 in U.S. dollars.
*Dividends defined as compensation in the form of dividends, stock options or profit sharing in U.S. dollars for 2021.
*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in U.S. dollars.