Dr. Betsy Goodnow has joined the Fact Flow Research Division of Donahoe and Purohit Inc. as the marketing research manager. She remains president of Market Action Research Software, Inc., Clarendon Hills, IL. Donahoe and Purohit specializes in medical marketing research, advertising, and strategic planning.
Sandra Wong has joined the staff of Hispanic Marketing Communication Research as research director for HMCR's new Asian Division, Asian Marketing Communication Research.
Pragmatic Research, Inc., a full service research firm located in the St. Louis-MO area, has been chosen "Service Industry Firm of the Year" by the Minority Enterprise Networking Association. Swaran Saxena is the firm's president. The award, based on nominations from members of the St. Louis business community, honor's a company's growth, professionalism, qualifications and credentials of the owners, excellence of work, customer satisfaction, and involvement in civic activities.
Sherrie Jones has been named market research director at the Arthritis Foundation, Atlanta.
Fran Magdziak joins Healthcare Communications, Inc., Princeton, NJ, in the newly created position of director of marketing research.
Carol Parker has become a principal in Survey Tabulation Services, Inc. (STS). An employee with Cambridge, MA-based STS for ten years, she is currently the vice president of administration.
FahlgrenMartin, Columbus, OH, has named Brett Polenchar to the position of Midwest research director.
Total Research Corporation, Princeton, NJ, has named its 1992 EquiTrend Quality Award winners. Quality Awards are presented to those few companies whose products/services were rated by American consumers as having the highest level of quality. The 1992 winners are: National Geographic Society, UPS, Hallmark Cards, Fisher-Price, Eastman Kodak, Disney World, Church & Dwight (Arm & Hammer), CNN, Hershey's, Lenox, OshKosh, IBM, AT&T, Levi Strauss, The Disney Channel, LEGO Systems, Mercedes-Benz, and the Discovery Network. The EquiTrend survey examines a cross-section of American consumers to assess consumer perceptions of quality across 400 entities in the following categories: brands, media, and celebrities.
Erin Gallagher has been promoted to research associate at Dallas-based Belden Associates.
Barbara Saggese has been named vice president, Incon Research, Norwalk, CT.
Jenny Klenke is a new account representative for Quality Controlled Services, Fenton (St. Louis County), MO.
National Research Institute Inc., Minneapolis, has promoted Edward Parker to director of sales and marketing from project manager of the banking and travel & tourism groups.