Marian McCullough, 85, of Naples, Fla., died November 8. She was the founder and former president of Winona Research. She is survived by one son, Richard, of Phoenix, seven grandchildren and three great-grandchildren.

Kennedy Research, Grand Rapids, Mich., has named Anne Aldrich account executive, Gus Panos has also joined the firm as an account executive.

Research Data Analysis, Inc., Bloomfield Hills, Mich., has appointed Ben Hilverda as a senior vice president and head of its consulting unit. The firm has also appointed Dr. Mike Alioto as a senior statistical consultant.

Lisa Hidalgo has joined Simmons Market Research Bureau, Inc., New York, as senior vice president of marketing.

M/A/R/C Research, Dallas, has promoted Kathleen Nussbaum to director of research operations, Tony Amador to manager of the tabulation department, Jennifer Miller to senior analyst, and Michele Wilmoth to analyst. Nussbaum, Amador and Miller are based in Dallas; Wilmoth is based in Atlanta. Dean Wilson has joined the firm as vice president, research services. The firm also added two employees to its Newport Beach, Calif., office: Lynn DeVon as senior vice president and general manager, and Melissa Russell as vice president.

FGI, a Chapel Hill, N.C., marketing firm, has added four to its research unit: Noel Dunivant has joined the firm as senior vice president; Joann Barnard as senior research project manager; and Lee Hamilton and John DeRoche as research data analysts. The company also promoted three in the research unit's telephone center: Jeff Terry to vice president of technical services; Rick Saunders to phone center supervisor; and Don McLennan to phone center supervisor.

David Kalmus has joined The Dohring Company, a Glendale, Calif., research firm, as vice president of business development.

Argyle Associates, Inc., a management consulting firm in New Canaan, Conn., has hired Karen M. Langevin as research director.

Andrea Hagood has been promoted to office manager with Nortlnvest Research Group, Inc., Bellevue, Wash. In addition, Ned McGarry has been promoted to associate project manager.

Diane Philyaw has joined CB&A Market Research, Winston-Salem,N.C., as a research associate. In addition, the firm promoted Melissa Thrower to assistant project manager.

Dr. Carol Raffel has joined Cincinnati-based Burke Marketing Research, the custom research division of Burke, Inc., as director of qualitative services.

David Lubin has joined The Videoconferencing Center of Philadelphia as administrator.

The Gilmore Research Group, Seattle, has tapped Tim Kula to create and direct its Customer Satisfaction Division.