In Memoriam…
Naomi Henderson, MR veteran and founder of RIVA Market Research and Training Institute, passed away on December 21, 2021. Henderson founded RIVA in 1981 with the goal of training researchers in qualitative research techniques and has since created a lasting impact on the MR industry through her mentorship and work with RIVA.
Carla Lindemann, COO of Issues & Answers Network and former board member of the MREF, passed away on December 19, 2021, at 60 years old.
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Op4G, a marketing research company headquartered in Portsmouth, N.H., has appointed Andrew Postell as vice president of client development.
Marketing research and public opinion specialist Ipsos MORI has appointed Trinh Tu as head of public affairs.
Marketing research and consulting firm Smarty Pants has named Jennifer Dixon as the company’s first head of happiness.
SYZYGY, WPP’s data and digital strategy agency, has appointed Matt Brown as its U.K. managing director.
Marketing research and strategic consulting firm Smarty Pants has added Amanda Allen as “insights whiz.”
Online sample provider Full Circle Research has promoted four team members, appointing Jenn Philips as VP, sales – east; Rob Tryson as VP, finance; Dee Boyd as director, operations; and Christine Cox as director, HR.
Marketing research and strategic consulting firm RealityCheck has added Jennifer Murphy as insight strategist.
Media planning company Telmar has acquired audience intelligence platform Helixa. As a part of the acquisition, Helixa CEO Florian Kahlert will join Telmar’s executive team.
Marketing research and public opinion specialist Ipsos MORI has appointed Lisa Sutherland as head of behavioral science in public affairs.
Media measurement company Comscore has promoted Janice O'Bryan to senior vice president and managing director, domestic, for Comscore Movies.
Eye-tracking tech provider Tobii has appointed Anand Srivatsa as CEO, effective December 9.
Experience management company Alida has appointed Gaurav Bhide as VP of corporate development.
Digital intelligence platform Scuba has added Hacer Demiroers as SVP of operations and finance.
Research agency Walnut Unlimited has appointed Guy Maxwell as head of qualitative research.
Insight consultancy Firefish has hired Scarlett Moody as senior director in its London office.
Marketing research firm Breakthrough Research Inc. has hired Emily Zellers as research director and John Stern as senior graphic designer.
Marketing research and consulting firm Smarty Pants has added Jethro Israel as an “insights prodigy” supporting the company’s educational, entertainment and luxury accounts.
Data and analytics group YouGov has appointed Özge Akçizmeci Üstün as strategic account lead for the Benelux market.
U.S. qualitative recruiting firm The Focus Room has hired Denise Vanga as project manager.
The Insights Association (IA) has approved Kajoli Tankha, senior director, consumer product, retail and growth research at Microsoft, to serve a two-year term on IA’s board of directors, beginning January 1, 2022.
U.K.-based Swift Research has added Tom Parkman as head of insight.
Mediaocean, an omnichannel advertising platform, has named David Berkowitz as SVP, corporate marketing and communications.
Consumer insights platform DISQO has appointed Yannis Pavlidis as VP, data science and analytics.
Growth strategy consultancy ScaleHouse has added Tiama Hanson-Drury as an advisor.
Marketing research firm Drive Research has added Lark Allen as a content marketing specialist.
Marketing research company Suzy has acquired beauty research platform Poshly. Doreen Bloch, CEO of Poshly, joins Suzy as VP of audience management.
Marketing research and consulting firm Smarty Pants has added Tess Davison as “insights whiz.”
TV data analytics provider 605 has appointed Tom Keaveney as president.
The Greater New York Chapter of the Insights Association has awarded Ginger DeStefano, executive director of operations at Paradigm Sample, the Joyce Rachelson Silver Service Award.
DoorDash has named Kofi Amoo-Gottfried as chief marketing officer.
dunnhumby, a customer data science organization, has appointed Andy Ralphs as head of dunnhumby Africa.
Interactive Advertising Bureau, a digital media and marketing trade association, has named Lartease Tiffith as EVP, public policy.
Consumer research consultancy Sensory Dimensions has promoted five team members. Jane Randall and Nicola Stendhurst have been promoted to research director while Lauren Henry and Catriona Quigley have moved to associate director in the Reading and Nottingham hubs, respectively. At the Reading headquarters, Sairah Vivian becomes financial controller.
The Office for National Statistics has appointed two new directors general. Michael Keoghan joins as deputy national statistician for the economic, social and environmental statistics group and Pete Benton becomes deputy national statistician for health, population and methods.
Full-service agency Swift Research has added Tom Parkman as head of insight and Vytautas Nastajus as fieldwork executive on the data collection team.
Claire’s has appointed former PepsiCo exec Kristin Patrick as its CMO.