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Princeton, NJ-based Total Research Corp. announces the following hirings/promotions: Dr. Lawrence McGill has been appointed to the newly created position of media specialist. Dr. McGill has been a research fellow and lecturer at Northwestern University's Medill School of Journalism, and at the University’s Dept. of Sociology. Gina Trench has been named research associate. Eric Zissman has been promoted to manager, accounting department. Matthew Campion has been promoted to group project director, healthcare division.

MORl Research, Minneapolis, MN, has hired Carol Kranz as chief operating officer and Tricia Landis as research analyst.

Chilton Research Services, Radnor, PA, has promoted Robert J. Thomas to vice president and group manager.

William F. Kane will head the new West Coast automotive marketing research office of Maritz Marketing Research as regional manager. Previously, he was vice president, director of research for Dancer Fitzgerald Sample, Los Angeles, specializing in automotive research.

John H. Costello has been named president of Nielsen Marketing Research U.S.A. Previously he was executive vice president of the Wells, Rich, Greene advertising agency.

Kathleen A. Follweiler has been appointed project coordinator of Allentown, PA-based Parkwood Research Associates. Previously she was with the information resources division of Dun & Bradstreet.

The ICT Group, Inc., Langhorne, PA, has appointed Helen W. Greene as vice president and director of research for its market research division, VF Information Service, headquartered in King of Prussia, PA. Previously she was president of H. Wippich, Greene & Associates.

The Greenfield Consulting Group, New York, NY, has named G. Patrick Cahill as vice president. Previously he was with Eland Brookbanks Vector, Inc. and Rand Levine, Inc.

Eugene F. Goldsmith has been named vice president, strategic research at The Response Center. Previously he was with E! DuPont de Nemours, Inc. in various marketing positions within the company's healthcare strategic business units.

Lynne Martz has been promoted to research executive at Opinion Research Corp., Princeton, NJ.