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The Limited, Inc., Columbus, Ohio, has promoted Brett Polenchar to director of brand research & analysis.

Satisfaction Management Systems, Minneapolis, has named Wayne Serie vice president and chief financial officer.

Juliet J. Goodfriend, chairman and CEO of Strategic Marketing Corporation (SMC), a Philadelphia research firm, has been named the 2000 Paradigm Award winner by the Greater Philadelphia Chamber of Commerce. The Paradigm Award is presented annually to a business-woman whose outstanding professional and personal achievements serve as a model for success. A nominee is distinguished as an influential executive of a profit-making enterprise with a strong local impact.

Janine Carlson has been named vice president of Leemis Marketing, a Chicago research firm.

Kristin Curtis has been named director of Focus Portland, a new focus group facility in Beaverton, Ore.

Henry H. Harteveldt has been named senior analyst and will lead the Technographics Travel research group of Cambridge, Mass.-based Forrester Research.

Communications Center, Inc., a Lombard, Ill., data collection firm, has promoted Sascha Vetter to client services manager and Pam Bruns to vice president.

Princeton, N.J.-based Total Research has launched its media brand practice, expanding its existing multi-industry brand practice. Sharon Polansky has joined the firm as a senior vice president to manage the media brand practice.

Chicago-based SPSS MR, the market research arm of SPSS Inc., has named Richard Scionti senior director for new business implementation.

Richard Miklautsch has joined Cincinnati-based Cooper Research as vice president.
 
Charles Henry has joined Marietta, Ohio-based Markinetics Inc. as a senior consultant.

Larry Rosinski has been named market research and planning manager at Land Rover North America, Lanham, Md.

Frances Grubb, president of JRA, J. Reckner Associates, Inc., a Philadelphia-area research firm, has been named to the board of directors for the MidAtlantic Employer’s Association. Separately, JRA has promoted Barbara Ogrizek to director of field services; and Alice Keeley to mall manager and Jennifer Schmidt to mall supervisor at the firm’s Montgomeryville Mall facility.

The Arbitron Company, New York, has named Dennis Seely director of marketing for radio station services. In addition, Bill Rose has been promoted to vice president and general manager of Arbitron Internet Information Services (formerly called Arbitron NewMedia).

Information Resources, Inc., Chicago, has named David Shanker executive vice president - retail client services.

Ken Long has joined The Pat Henry Group, a Cleveland-based research firm, as director of research operations.

Wainhouse Research, Brookline, Mass., has named Andrew Nilssen senior researcher and market analyst.

SAS Institute, a Cary, N.C., integrated data warehousing and decision support firm, has named Paul Bachteal director of marketing for North America.

Craig Kelly has been named marketing director at SunTrust Banks, Atlanta. His responsibilities include advertising, direct marketing, product management and development, and marketing research.

Palo Alto, Calif.-based InterSurvey has named Marc Litvinoff president and chief oper ating officer. Doss Struse is the company’s new senior vice president, marketing and strategy.

Marcia Leishman has joined Horsham, Pa.-based research firm Taylor Nelson Sofres Intersearch as vice president.

Greenwich, Conn.-based NFO Worldwide, Inc. has named Sheryl Olitzky president, of Migliara/Kaplan Associates (MK), NFO’s health care research specialty company. Olitzky, formerly executive vice president for MK, replaces Jeffrey T. Whittle, newly named NFO group president North America.

Stratford Associates Marketing Research, Inc., Needham, Mass., has promoted Miriam Konz to senior consultant; Jessiea Bolger to consultant; and Lea Ben-Akiva to project director.

AFFINA, a Peoria, Ill., customer relationship management firm, has named Christine Kowalczyk president and general manager of AFFINA Select, the firm’s newly-formed business unit.

Greg S. Bonner has been named director Of the new Automotive Vehicle Forecasting division of Providata Automotive, an Ann Arbor, Mich., management consulting/market research firm focused on the global automotive industry.

The Arbitron Company, New York, has. named Julius Litman vice president of product development, Arbitron Internet Information Services. In this newly created position, Litman is responsible for the development of SiteScore, a Web-based syndicated survey.

Chris Ferrato has joined Survey.com, a San Jose, Calif., research firm, as manager of consumer sales.