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Armour Swift-Eckrich, Inc., a Downers Grove, Ill., division of ConAgra, has named Dennis O’Neill director of marketing research. He replaces Wally Heintzen, who retired in March after 11 years as director of the department.

SOFRES Intersearch, a Horsham, Pa.-based research firm, has named E. Layton Dorey vice president and managing director of automotive research. He and his staff will be based on Detroit.

Tish Pasqual has joined the Minneapolis office of Total Research Corp. as associate research director.

Barbara Jacobsen has been appointed director of marketing services North America for Swissair; Melville, N.Y.  Her responsibilities include research and planning.

Andrew Grebe has joined TeleSession Corp., New York, as director of operations.

C.J. Olson Market Research, Inc., Minneapolis, has named Jolie Kennedy marketing research assistant. The firm has also named Neil Palosaari data processing manager.

Kathy Day has been promoted to vice president at the Arlington Heights, Ill., office of Market Facts, Inc.

Jeffrey Adler has been named president and managing member of Centrac DC, a Rockville, Md.-based research firm. Previously he was vice president of Woelfel Research, Inc.

Mark DeTorre has joined tk associates, a Minneapolis research firm, as executive vice president and partner.

David M. Thompson has joined Marketing Leverage, Inc., a Glastonbury, Conn., research firm, as senior consultant. Previously he was director of marketing research for CIGNA Individual Insurance in Bloomfield, Conn.

Research Resources, Minneapolis, has promoted LeeAnn Williams to AR manager, handling the field logistics for its newly acquired Chicago office, Analytic Resources. Research Resources has also named Kimberly Olsen, Hajer Ameur and Heather Cronin project directors and Sharon Osborn-Bale senior project director.

Melissa Thrower has been promoted to director of data processing at CB&A Market Research, Winston-Salem, N.C.

Robert V. Miller has been named president and CEO of Cooper Research, Inc., Cincinnati, replacing Sanford L. Cooper, the company’s founder and former president.

John Maresca has joined Directions in Research, San Diego, as project director. Previously he was a senior research associate for The Washington Post.

Roper Starch Worldwide, a New York research firm, has named Michael L. Silverman account director.

Richard Yon has joined the business development department of Intelligent Marketing Systems, Minneapolis, as manager of account management. In addition, Steve Nelson has been named senior business analyst within the company’s business intelligence department.

Decision Analyst, Inc., Arlington, Texas, has appointed Sue Chan director of its Econometrics Consulting Group.