Wendy’s International Inc., Dublin, Ohio, has named Paul Kershisnik senior vice president of marketing strategy and innovation.
Susan Sirmons has been named vice president of marketing for the Asbury Park Press, the Home News Tribune, the Ocean County Observer and the Times Beacon newspapers in New Jersey. Marketing research will be among her new responsibilities.
Braxton Haulcy has joined Woodbury, Minn., research firm SmartRevenue as account director.
Jonathan Spector, vice dean of the Wharton School at the University of Pennsylvania, was named president and CEO of The Conference Board.
Victoria, Australia research firm Insight Marketing Systems has named Simon Barker European director for its Research Reporter application.
San Francisco research firm MarketTools has appointed Steve Cakebread, chief financial officer of salesforce.com, to its board of directors.
Research consulting firm Cambiar LLC has expanded its services into the area of sales performance and tapped Bill Guerin to lead the new practice.
The Nielsen Company has named Mitchell J. Habib executive vice president, global business services and added Brian J. West as chief financial officer. In addition, Jeff Boehme has been tapped to direct business development for Nielsen DigitalPlus, which oversees the company’s initiatives for digital set top box data.
Cambridge, Mass., research firm Abt Associates announced that Senior Vice President Richard A. Kulka has assumed corporate oversight of the company’s survey methodology and data capture group. In addition, Steven Sinding has joined the Abt Associates board of directors.
Dallas research firm e-Rewards has named Ben Hogg vice president of sales - Europe, based in London.
Bellomy Research, Inc., Winston-Salem, N.C., has promoted Reggie Pasterczyk to vice president - client service and added Dina Messina as research associate.
U.K. research firm Illuminas Global has named Matthew Carr director, responsible for Asia-Pacific and China. He will be based in Hong Kong.
Lightspeed Research, Basking Ridge, N.J., has named Antonio Yenidjeian chief information officer.
U.K.-based Taylor Nelson Sofres plc has named Dawn Airey and Drummond Hall independent non-executive directors.
TNS Media Research, New York, has named Jeff Sohinki director of business development.
Arbitron Inc., New York, has named Pat Pellegrini to the new position of vice president, research, new product development. The firm also named Jeanette Schaller as its first customer service representative for its national radio services team.
Patrick Keane has been named chief marketing officer of CBS Interactive. Marketing research will be among his new responsibilities.
Salem, Mass.-based King Fish Media has named Gordon Plutsky director of marketing and research. Plutsky will be responsible for building and communicating the King Fish brand and will be launching King Fish Research in the coming months.
Sam McGuire has joined the Ipsos North American public affairs management team as senior vice president, based in New York City.
Information Services Group Inc., Stamford, Conn., announced the members of its leadership team and board of directors. Joining Michael P. Connors, chairman and chief executive officer, are Frank D. Martell, executive vice president and chief financial officer; Earl H. Doppelt, executive vice president and general counsel; Richard G. Gould, executive vice president; Francis B. Barker, senior advisor, mergers and acquisitions; and Barry Holt, senior advisor - communications. The board of directors, in addition to Connors, is: Robert J. Chrenc, who most recently served as non-executive chairman for Symbol Technologies; R. Glenn Hubbard, dean of Columbia University’s Graduate School of Business and Russell L. Carson Professor of Finance and Economics; and Robert E. Weissman, former chairman and CEO of IMS Health, Cognizant Corporation and The Dun & Bradstreet Corporation.
San Francisco research firm Questus has named Andrea Pimentel art director, Lorraine Bordegaray account director, Jessica Blatt account manager, Rakhee Gupta senior project manager, Avnish Kumar senior developer, and Graham Zeller senior Flash developer. In the firm’s New York office, Craig Schneiderman has been named media planner and Ben Sider and Jeff Wilson have been named project manager.
Stamford, Conn., research firm InsightExpress has expanded its media custom panels group, naming Christina Pugliese custom panel manager and promoting Meredith Klein-Hertzel to respondent acquisition coordinator. In its online media measurement group, the firm named Nichol Carranza, Samar Habibi and Gabriel Calemmo project manager and Marina Feldman market research analyst.
Elizabeth Turner has joined M/A/R/C Research, Irving, Texas, as research associate. Ravi Raina has been named research manager and Pat Savolt has joined as project support specialist in M/A/R/C’s Greensboro, N.C., office.
New York-based TNS has appointed Lincoln Merrihew to lead the automotive segment for North American custom research.
Carrie Antonelli has been hired as market research analyst in the Catevo Agency division of Raleigh, N.C., marketing communications firm The Catevo Group.
Cheryl Pearson-McNeil has been named senior vice president, communications, at Schaumburg, Ill.-based ACNielsen U.S.
Harris Interactive, Rochester, N.Y., has named Bill Salokar, John Jessen and Sandy Lasky to the position of vice president, senior consultant.
Kevin Novak has joined the Chicago office of Star Data Systems Inc. as vice president, business development.
India-based business process outsourcing firm Cross-Tab has named Kumar Mehta global CEO. He will be based in the U.S.
Denver research firm iModerate has named Marc Silberstrom vice president of strategy and business development.
Seattle-based Informa Research Services has promoted Jackie Weise to vice president and Mitchell P. Thornburgh to director, business development and client services, field and tab division.