Roger Mayland has been named president of Northstar Interviewing Service, Inc., Edina, Minn. Associates, Irvine, Calif., as senior researcher.

Lindsay Holbrook will head the new Market Facts, Inc., office in Mercer Island, Wash.

Northwest Research Group, Inc., Seattle, has added Jeff Etherton to its moderating staff. He will retain his current position as qualitative research manager in addition to moderating groups.

J.J. Jaw has joined Market Research Associates, Irvine, Calif., as senior researcher.

Affina Corp., Troy, Mich., has named Eugene H. (Hank) Beadle director of data mining. The company has also promoted Amy Hernandez to director of research operations for its marketing research group.

Duncan Miilar has joined Quality Controlled Services as an account representative for the firm’s Los Angeles branch.

Naomi Brody has been promoted to vice president at Langer Associates Inc., a New York City qualitative research firm.

Dr. David Fruend, director of research and planning for Focus in Dallas, has been named to the Advisory Board of the University of Texas at Arlington’s Master of Science in Marketing Research (MSMR) degee program.

Marcia Devlin has joined Maritz Marketing Research Inc. as senior branch manager for the company’s Telephone Research and Analysis Center in Somerset, N.J. At the company’s Performance Measurement Group office in Bloomington, Minn., Fred Dalleska has been named senior research manager and Jon Proctor has been named research manager.

Anthony O’Connor has been appointed vice president and senior consultant for St. Louis-based Aragon Consulting Group.

ICT Group, Inc., Langhorne, Pa., has named Victor Buford vice president of health care/pharmaceutical sales for ICT Solution Research, the full-service market research unit of the ICT Research Services division.

The Heller Research Group, Port Washington, N.Y., has announced a major restructuring. Founder and President Harry Heller has moved up to chairman, CEO, and will be responsible for the overall management of the company. Executive V.P. Director of Research Arnold Diamond has been named president, COO. Executive V.P. Director of Marketing Alan Levine has been named executive V.P. director of strategic planning. In addition, Aileen Cositore has been promoted to vice president, research group head, and Mary Dragonetti and Yvette Bergman have been promoted to research group head.

MarketVision Research, Cincinnati, Ohio, has promoted Donald McMullen to board chairman and chief executive officer. The firm has appointed Rex Repass president and chief operating officer. Tina Rucker has been named vice president, client services. In addition, Sharon Laukauff has been named vice president, integrated research services. At the firm’s Indianapolis, Ind., office, J.E. Scott Mason has been named vice president, client service and general manager.

Scott Hoffmire, president of Memphis-based Food Insights, and Judy Patton, the firm’s senior vice president, have been selected to speak at the 1996 annual conference of the National Association of College Auxiliary Services in Orlando, Fla., on November 22. Hoffmire will speak on "Dining Operations: The Dynamics of a Customer Driven Program." Patton will discuss how research can be used to help the operators achieve their goals more efficiently and profitably.

The American Marketing Association and the Marketing Department of the Wharton School of Business at the University of Pennsylvania have named Vincent P. Barabba and V. "Seenu" Srinivasan the 1996 winners of The Parlin Award, which is given to individuals who have made outstanding contributions to the field of marketing research. Barabba is general manager of the General Motors Knowledge Network. Srinivasan is the Ernest C. Arbuckle Professor of Marketing and Management Science at Stanford University’s Graduate School of Business, and an affiliated faculty member of the school’s Department of Operations Research. The award was established in 1945 and is named in honor of Charles Coolidge Parlin in recognition of his outstanding contributions to the field of marketing research. Parlin was associated with the Curtis Publishing Company for many years and is recognized for his early benchmarking studies of consumer issues.

CORRECTION: The October "Names of Note" incorrectly reported that Elrick and Lavidge’s Bonnie Breslauer had been promoted to account director. She was in fact promoted to vice president from account director.