Vijay Mahajan has been given the 1997 Parlin Award, an honor bestowed by the American Marketing Association and the marketing department of the Wharton School of Business at the University of Pennsylvania on individuals who have made outstanding contributions to the field of marketing research. Mahajan, the John P. Harbin Centennial Chair in Business, Graduate School of Business, The University of Texas, Austin, has worked on the strateNc implications of market penetration models and analysis and has presented his research at more than 70 universities and research institutions in more than two dozen countries.

Jonathan Rubin has joined NFO Research, Inc., Greenwich, Conn., as president of its new division, InfoCom. Jill Wynn has been named vice president of InfoCom.

Alliance Research, Inc., Crestview Hills, Ky., has named Beth Dansh vice president of client services at its Dallas office.

Market Strategies, Inc., Southfield, Mich., has named Carolyn Holmes research director of its Healthcare Division. In addition, John Thomas has been promoted to research director of the division.

Frank Leinweber has joined Chilton Research Services, Radnor, Pa., as a research consultmat specializing in the health care industry.

Junghwan Choi has been named vice president, marketing sciences, at Conway/Milliken & Associates, Chicago.

Nell Palosaari has been named market research associate at C.J. Olson Market Research, Inc., Minneapolis. Jolie Kennedy has been named market research assistant.

Aragon Consulting Group, St. Louis, has named Steven Ballou vice president and associate research director.

Brian Schultz has been named vice president at the Cincinnati office of Market Facts, Inc.

CB&A Market Research, Winston-Salem, N.C., has promoted Pare Knopf to vice president of operations. In addition, the company promoted Rita Lewis to textile lab coordinator and Trent Creed to building manager. Karen Lefler has joined the firm as senior project manager.

Darlene Shelton has joined The Matrix Group, Lexington, Ky., as field director. Samantha Eades has been named project coordinator.

MovieFone, Inc., NewYork, has hired Jay Mattlin to manage its movie audience research efforts.

Mark Ratekin has been promoted to vice president and market team leader, field and tab research, at Walker lnformation, Indianapolis.

Mark J. Dulle has joined Integrated Research Associates, Cincinnati, as vice president, client service.
Dakota Worldwide. Corp., Minneapolis, has named Jesse Lehman research analyst and Joe Frenkel GIS analyst.

Elrick & Lavidge, Atlanta, has named Ron Yarnay account director. Lloyd Simon has joined Cambridge Focus, Cambridge, Mass., as managing director.

Marry Mills has joined Quality Controlled Services (QCS) as branch manager in the QCS Los Angeles office.