The insights business has rarely faced a more complex moment. The forces reshaping it cut both ways at once, threat and opportunity in the same breath, and the modern research agency feels it all.
A moment like this is not properly addressed from the outside with one more tool. It is met from the inside out, in the operation itself, with a partner whose expertise is as multidimensional as the moment. No one-trick-pony meets the moment.
That is what OpinionRoute built: a managed services partner model run on our own technology, delivered by a leadership team with over 130 years in market research, each carrying valuable expertise within the current complexity.
Founder and CEO Terence McCarron, a generational expert of online sample, the research workflow and the market itself, cultivated a rare instinct for where the industry breaks before clients feel it.
Chief Trust Officer Rich Ratcliff has built his career on data quality, treating it as more than just a checkbox, but a commitment what protects an agency’s credibility and, ultimately, its finances.
SVP of Applied Innovation Ken Berry turned survey programming into an engineering discipline. One of the first to fuse programmer and full-stack developer in one role, he converts one-off builds into repeatable systems that make every next project faster.
SVP of Client Development Scott Stein led client teams at major sample companies for 20 years. Relationship-first by nature, he reads what a client needs and catches problems before they reach your client.
SVP of Client Experience Danielle Chinitz knows sample supply from the inside, and pairs that leverage with a service standard that makes the hard parts feel easy.
COO Kayla Cousineau has steered high-caliber delivery teams through wrenching change. She builds operations systems that absorb chaos, so projects stay calm, predictable and on time.
Our range is the point. OpinionRoute meets the moment from every angle to give today’s researcher more predictability, quality and innovation at every step. We are a true partner built so you can work better.
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