Turnkey customer satisfaction system for financial institutions
John H. Harland Company has a new service that enables financial institutions to measure customer satisfaction. Harland's Survey Service is a turnkey program that uses scannable questionnaires that can be completed and returned for processing. The program is conducted through Scantron Corporation, a wholly owned Harland subsidiary that functions as a service bureau for customer satisfaction measurement.
Survey questions are selected from Harland' s Question Finder, a guide containing typical questions a financial institution might ask to gauge opinions on products, services, attitudes and perceptions. Questionnaires can be distributed through one of four methods - direct mail, check order insert, monthly statements, and lobby handouts.
Customers complete the questionnaires and return them directly to Harland's service bureau or to their institution for mailing to the service bureau. At Harland's service bureau, questionnaires are scanned and processed, and a complete report is delivered to the financial institution.
InfoScan-UK will track packaged goods in Great Britain
Chicago-based Information Resources, Inc. plans to introduce InfoScan, its syndicated product-tracking service, in Great Britain this month. From a sample of 1400 stores, InfoScan-UK will track consumer packaged goods including food, health & beauty aids, OTC medicines and so-called "impulse" products for clients. InfoScan-UK will integrate weekly point-of-sale scanning data from food and drug chains with four-weekly audit information covering non-scanning stores through a computer reporting system. The presence of promotions will be monitored and integrated with sales and price in-formation to report on promotion coverage and brand response to promotion. In addition to trade channel projections, InfoScan will provide key account data for Asda, a major UK retailer, including a full year of history. This will be made possible through an alliance with TMD, Ltd, of Bath, who are the exclusive sales agents for Asda key account information.
SPSS/PC+ 5.0, advanced stats module for SPSS for Windows now available
Extended memory, improved performance and close links to a new analytical and business charting module are among the new features of the latest version of the SPSS/PC+ statistical software package. SPSS/PC+ 5.0 also fea-tures a new spreadsheet-like data editor; an upgrade of the SPSS/PC+ CHAID module; a new module, SPSS/PC+ LISREL 7; the addition of several new statistical procedures in the Base and upgrades of certain advanced statistical procedures.
In addition, the SPSS for Windows Advanced Statistics module is available. It provides sophisticated univariate and multivariate analysis techniques. Included are Cox Regression, Kaplan-Meier estimation, logistic regression, loglinear analysis, multivariate analysis of variance, nonlinear and constrained nonlinear regression, PROBIT and life table analysis.
ZIP code atlas of U.S. metro areas
CACI Marketing Systems, a division of CACI International Inc., has designed and developed The ZIP Code Mapbook of Metropolitan Areas. This atlas fea-tures separate maps of each of the 320 U.S. metropolitan areas and details every ZIP code for each of the areas. The new book, which complements the census edition sourcebooks of ZIP code and county demographics, is designed to help businesses see where ZIP codes are located in relation to the geographic boundaries of metropolitan areas. A statistical snapshot of each metropolitan area is offered in a special appendix that profiles information from the 1990 census. Population, housing, income, education, and labor force data are summarized for each area.
Retrieve biz news on-line with a PC
InfoDynamics, a new on-line business information service, is designed to meet the needs of management in tracking the competition, market developments, new technology, consumer trends, mergers and acquisitions, and other areas of interest worldwide. It offers online access from virtually any PC or workstation to sources of market news and provides cost-effective news retrieval.
InfoDynamics created Newsline by merging Reuters Textline and Predicasts files, including PROMPT (Predicasts Overview of Markets and Technology); MARS (Marketing and Advertising Reference Service); NPA/Plus (New Product Announcements/Plus); A/DM&T (Aerospace/Defense Markets and Technology); and INFOMAT.
The software and WorldSearch screen permit use of a single instruction to search for information by company, brand, product, country, name, phrase, or word through the Newsline database, which contains magazine articles, newspaper stories, abstracts, industry newsletters, corporate news releases and annual reports, new product releases, industry research studies, and brokerage research reports from more than 1,500 publications worldwide. Information is translated into English from 17 languages.