System processes verbatims
DJCode is a computer assisted verbatim processing service for coding, manipulating, and accessing open-end responses. Using software developed by Doris J. Cooper & Associates, Irvington, NY, DJCode is especially suited for copy/concept testing, and quality assurance studies. It features: 100% presentation of exact verbiage grouped by codepoint; the capability to redefine, expand or collapse codepoints and flag responses based on opinions expressed by a respondent in other parts of the survey; isolation of verbiage by specific target groups (age, sex, location, etc.); location of specific testimonial quotes/verbiage.
Device offers alternative to paper questionnaires
A new device called the GRIDPAD, a flat 8x10 inch black box with a pen-like, touch-sensitive wand, allows research participants to enter their opinions directly into a microcomputer. Participants harness the GRIDPAD around their shoulders and move about freely, as if holding a clipboard. Questions are displayed on the screen with multiple choice answers, which are selected by touching the appropriate box with the wand. The device was developed by the Fremont, CA-based Grid Company. The software package that in-terfaces with the device to generate ques-tionnaires was developed by Advanced Data Research (ADR), Rochester Hills, MI.
Crime data available
National Planning Data Corporation (NPDC), Ithaca, NY, has signed a licensing agreement with CAP (Crimes Against Persons and Property) Index, Inc. NPDC is now an authorized distributor of CAPCrime crime risk assessment information. CAPCrime information is designed for use in market analysis and planning, property acquisition, security and insurance program development, and litigation support. NPDC's CAPCrime reports provide information for decision makers in the above fields to: assess a site's present vulnerability to crime, compare vulnerability among several sites, and predict future risks and trends.
CAPCrime is a statistical model that incorporates hundreds of data points, providing current year estimates and five-year projections of the likelihood or risk of the occurrence of various crimes against persons (homicide, rape, robbery, aggravated assault) and property (burglary larceny, motor vehicle theft).
Business information on CD
American Business Information (ABI) has recently introduced a database of U.S. businesses, "Lists-On-Discs," a CD-ROM based desktop marketing system that lets companies retrieve information on 9.2 million firms with their own PCs.
Report profiles purchasers of fresh flowers and plants
A new report titled "Shopping for Fresh Flowers/Plant Products" is now available from the Produce Division of Vance Publishing Corporation. The report presents reasons consumers say they purchase floral products from supermarkets and addresses a number of other topics, from the most widely available floral products to awareness of floral advertising. The survey results are based on a sampling of 1,390 U.S. households.
Firms offer data on buyers of new cars and light trucks
Claritas Corporation and R.L. Folk's Statistical Services Division introduce PRIZM-Polk On-Line, a new product that links Claritas' PRIZM profile information with Folk's new-vehicle registration data. These profiles of new car and light duty truck buyers are available through REGIS, Folk's on-line registration information system.