Beyond the hype: How category twins went from experiment to enterprise-ready

Editor’s note: This is a presentation from the Quirk’s Event – Virtual Global that took place on November 4 – 6, 2026. Watch the full presentation by registering using the form below. For more information on the Quirk’s Events go to TheQuirksEvent.com.

From quantilabs experiment to full platform release: How quantilope built the first tool that puts a consumer in every meeting.

Synthetic data is one of the most talked-about topics in market research but the leap from promising concept to production-ready tool is anything but simple. What does that journey actually look like?

Now live on the quantilope platform, Category Twins lets insights and marketing teams generate and interview AI-powered synthetic consumers grounded in real human data, bringing a consumer perspective into conversations that traditionally happened without one.

Join Dr. Jannik Meyners, vice president of data science and AI, and Dr. Beatrice Capestany, vice president of solutions, as they unpack how the tool was built, tested and refined with 25 pilot clients and what it means for scaling the consumer voice across your organization.

Key takeaways:

  1. Where the data comes from: How quantilope transforms real mental availability and category entry point data into interactive synthetic consumers you can interview on demand.

  2. The innovation roadmap: How hands-on client feedback shaped Category Twins from early-stage concept to full release and what researchers told us they needed most.

  3. Practical application: How to pressure-test positioning, screen creative ideas and gut-check strategy in minutes, with no added budget or timeline required.

Presenter:

Beatrice Capestany’s circular headshot on a blue background.

Beatrice Capestany, Ph.D., Vice President of Solutions, quantilope

Dr. Beatrice Capestany is vice president of solutions at quantilope with expertise in advanced quantitative research methodologies. Prior to joining quantilope, Beatrice earned a Ph.D. in psychology and neuroscience from Duke University studying human behavior with an emphasis on learning how and why people make the decisions they do. Beatrice now spends her time working with insights leaders at global brands helping them to enhance the quality and efficiency of their work through research technology while guiding them on the research solutions for their unique business needs.

Jannik Meyners’ circular headshot on a blue background.

Jannik Meyners, Ph.D., Vice President of Data Science and AI, quantilope

Dr. Jannik Meyners is the vice president of data science and AI at quantilope where he leads the automation of advanced methods as well as the application of machine learning and AI within the quantilope platform. Before joining quantilope, Jannik was a consultant for marketing analytics at McKinsey & Company supporting many well-known companies in the application and automation of quantitative marketing methods. He holds a Ph.D. in marketing science from the University of Hamburg. His research has been published in leading international journals and has received several awards.