Fleischman Field Research recently opened a suburban office in Walnut Creek, CA. The office includes full kitchen, focus group facility, and phone room. Linda Lemon, vice president of FFR, will manage the office. Telephone 415-398-4140.

Beta Research West has opened a new focus group facility in the Los Angeles/Orange County area at 14747 Artesia Blvd., La Mirada, CA, 90638. The facility includes two focus group rooms, each with their own observation rooms. For more information, contact Jay Zelinka at 714-994-1206.

A $4 million gift from Arthur C. Nielsen, Jr. and his mother, Gertrude, will provide the resources for a new Center for Marketing Research and Education at the University of Wisconsin-Madison. Nielsen is the retired chairman of the board of A.C. Nielsen Co.

Richard Kurtz has formed a new market research consultancy, Kurtz & Associates, at 11 Penn Plaza, Suite 932, New York, NY, 10001. Telephone 212-268-8161.

Strategic Locations Planning, Inc. has changed its name to Strategic Mapping, Inc.

Decision Research Corp., Lexington, MA, has opened an office at 3303 Wilshire Blvd., Suite 430, Los Angeles, CA. 90010. Telephone 213-736-8563.

D/R/S HealthCare Consultants has moved its headquarters from New Fairfield, CT, to 3127 Eastway Drive, Suite 105, Charlotte, NC, 28205. Telephone 704-532-5856. The company performs marketing research for marketers of health care products and services.

Conversational Voice Technologies Corp., Gurnee, IL, has opened its ConServ IT Response Center. CVTC now has redundant data entry systems and expanded square footage for operators and equipment.

Gargan & Associates has opened a new focus group facility at 2705 E. Burnside, Suite 200, Portland, OR, 97214. Telephone 503-234-7111. Fax 503-233-3865.