FocusVision Network Inc. has moved. The company's new address and phone numbers are: 1266 E. Main St., Stamford, CT 06902; 203-9611715; 203-961-0193 (fax).
Cincinnati-based Alliance Research has moved its Dallas/Ft. Worth Client Service Office. The move comes in response to growth and the addition of Nancy Kennedy as vice president. The Alliance office's new address is 2000 E. Lamar Blvd., Suite 600, Arlington, TX 76006. The company's new phone numbers are 817-588-3025 and 817-265-6898 (fax).
Information Resources Inc., Chicago, and Strategic Mapping Inc., Santa Clara, Calif., have joined forces to develop a family of products for sales and marketing applications. The products will combine - in single systems - micromarketing data, competitive intelligence and advanced mapping software. The first fruit of the relationship is DataServer Targeter, a Windows-based software application that integrates IRI's OnLine Analytical Processing software and InfoScan Census data with SMI's mapping technology. According to IRI, the partnership will build on, among other things, SMI's Atlas View SDK (software development kit), which allows data visualization and geographic analysis. In addition, certain SMI data, such as Conquest Market Data and ClusterPLUS 2000, can be embedded directly into DataServer Targeter. IRI and SMI's joint operations will extend into IRI's other applications as well.
Meanwhile, the Campbell Soup Co. has renewed its relationship with IRI. Campbell agreed to a multiyear, multi-million dollar plan that calls for IRI to continue to supply Campbell Soup with marketing research services and decision support software. For more information, call IRI at 312-726-1221.
Mature Marketing and Research International has moved to 65 E. India Row, Suite 29F, Boston, MA 02110. The company's phone numbers are 617-720-4158 and 617-723-1254 (fax).
Will Eick, David Schaefer and Dr. Celeste Gaspari have formed MarketReach Inc. in Burlington, Vt.The three principals intend to identify and analyze emerging telecommunications, health care and education markets, among others, and keep clients abreast of changes taking place in the workforce. The company will do both qualitative and quantitative analysis and develop programs and information products that help clients reach new markets. Eick, the president of the new firm, says MarketReach's early projects include evaluating a new consumer tele-communications service and conducting a study for a major health care provider in northern Vermont. Eick and Gaspari come to the new enterprise from Macro International's Burlington branch; Schaefer has operated a public relations and video production firm in Burlington for 10 years. For more information, call 802-985-8679.
BRX/Global Inc., Rochester, N.Y., has added Research Pacific Singapore and Research Pacific Malaysia to its worldwide network of Brand Equity Systems licensees. According to BRX, each of the firms is the leading independent producer of customer research in its market. BRX's Brand Equity Systems monitors and predicts the value of a brand name in dollar terms using a measuring process that is open to client view. BRX/Global is negotiating further licensing agreements with firms in Asia, Latin America and Europe, and the company anticipates finalizing two more agreements before the end of January 1995. For more information, call 716-442-0590.
TMR Inc., has opened a new 40-station CATI facility at 12250 E. Iliff Ave., Suite 122, Aurora, CO 80014. The phone numbers are 303-751-5300 and 303-751-5550 (fax).
Conway/Milliken & Associates has created CMA Latina, its Hispanic research group. CMA Latina was founded to deploy CMA's idea generation, qualitative research and quantitative techniques into the Hispanic market. For more information, call 312-787-4060.
Microsoft Corp., Redmond, Wash., and MapInfo Corp., Troy, N.Y., have agreed to share a subset of MapInfo's visual analysis technology for use in future versions of Microsoft's Office and Excel software packages. Microsoft is counting on MapInfo's desktop mapping technology and data products to make its business products more flexible and capable. The agreement with the software giant gives MapInfo a significant opportunity to broaden its market.
At the same time, MapInfo reports that its revenues for the fiscal quarter ending in September rose 60 percent from the same period last year to $9.2 million. Net income increased 150 percent to a high of $1.2 million. The company chalked up the increases to steadily rising demand for its desktop mapping products, particularly MapInfo 3.0, the latest version of the company's flagship product. For more information, call 518-285-6000.
The Arbitron Co. will obtain an interest in Scarborough Research Corp. as a result of an agreement signed by the two firms' respective parent companies, Ceridian Corp. and VNU Business Information Services. Both Arbitron and Scarborough have headquarters in New York City. In exchange for the interest in Scarborough, VNU will receive Ceridian's interest in Competitive Media Reporting, a joint venture launched by Ceridian and VNU in 1992. The pact marries Scarborough's local market newspaper, consumer and retail information services with Arbitron's experience in measuring local market media. Competitive Media Reporting, a provider of national and local competitive advertising information, will be fully owned by VNU upon completion of the terms of agreement. The companies expected the transaction to be completed by the end of 1994.