Alan R. McClure has sold his interest in Decision Insight, a Kansas City, Mo., research firm, to founder Betsy Stewart. McClure plans to open a dude ranch near Kansas City.
Direct Feedback, a research firm with offices in Pittsburgh and San Diego, recently consolidated with two business units: Distribution Solutions, a San Diego telemarketing and fulfillment firm, and Advanced Interface Services, a Cincinnati teleservices company. Direct Feedback’s parent company, Advanced Access, will continue to provide marketing research services through Direct Feedback while increasing its capabilities to include other telemarketing and direct mail services.
Mediamark Research Inc. (MRI), New York, and LHK Partners, Inc., Newtown Square, Pa., have formed STAHLHEBER, a jointventure to conduct data collection for MRI’s ongoing, national survey of media and product usage. The venture was named to honor the late Bob Stahlheber, founder (in 1986) and director of MRI’s Custom Research Division until his death in 1992. Southern Research Group, Jackson, Miss., recently completed a significant expansion of its call center facility, doubling its capacity for collecting marketing research. The expansion added square footage, upgraded computer hardware and software and converted the phone system from a key system to digital. Eighteen work stations were added, for a total of 36. All automated by the Sawtooth Ci3 CATI system and networked by Novell Netware.
The Dohring Co., Inc., Glendale, Calif., will be a supplier of market research services, including on-site polling, to the 1996 Olympic Games in Atlanta. During the games the company will conduct on-site polling for the United States Olympic Committee using its TRENDTRAK electronic device.
Customer Insight Co., Englewood, Colo., has signed an exclusive corporate reseller agreement with Corporate Strategies International, Melbourne, Australia, to market Customer Insight’s AnalytiX database marketing system in Australia and New Zealand.
Audits & Surveys Worldwide, Inc. (ASW), New York, has formed a new division, Audits & Surveys Latin America and entered into a strategic business relationship with ASECOM, S.A., a marketing research firm based in Buenos Aires, Argentina. ASECOM will work with the new division on ASW’s studies in Argentina, represent ASW in selected multi-national studies in Latin America and together develop multinational business opportunities in that area.
Pathfinder Research Group, Acton, Mass., recently celebrated its tenth anniversary.
Urban Decision Systems (UDS) has signed a joint-marketing agreement with Decisionmark Corp. Under the agreement, UDS’s demographic marketing andbusiness information databases will be available through Decisionmark’s recently-launched desktop software package, Proximity.