The American Marketing Association and The Wharton School announce the annual call for nominations for the Charles Coolidge Parlin Award. The award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor academics and practitioners who have demonstrated outstanding leadership and a sustained impact on advancing research over an extended period of time. This impact might be reflected in one or more of the following ways: new concepts, methods and models for measurement and analysis that expand the capabilities of organizations to achieve a better understanding of markets, customers and consumers; creative integration of existing methodologies and an understanding of information needs resulting in more widespread use and/or appreciation of marketing research; demonstrated leadership resulting in stimulating the effective use and value of marketing research and market based knowledge. All nominations must include: the nominee’s full name, title, address and phone number; a description of the work done by the nominee that qualifies them for the award; the full name, title, address and phone of the person making the nomination. Nominations should be submitted by March 1, !997, to Patricia Goodrich, director, Marketing Research Division, American Marketing Association, 250 South Wacker Dr., Suite 200, Chicago, Ill.
Tulsa Surveys has a new facility at 4928 S. 79th E. Ave., Tulsa, Okla., featuring larger rooms, new recording equipment, seating for respondents and clients and easy access to airport and hotels.
AFFINA Corp., a Troy, Mich., research firm, has been chosen by Hewlett-Packard to help it evaluate and improve the quality of sales and service support provided to resellers of HP equipment. The company has also been chosen by the United States Postal Service to help it assess the potential for marketing products over the World Wide Web via the USPS Internet site.
Elrick & Lavidge has entered into a strategic partnership with INRA (Europe) - an international research group owned in majority by Sample Institut with its coordination office in Brussels - and Haug International of Los Angeles to provide global marketing information services. The combined partnership will have revenues in excess of $200 million, ofrices in 23 countries and a staff of over 1,200. Key terms of the agreement include the development of joint syndicated or continuous research products and services and the exchange of custom research projects between the U.S. and Europe.
Remedy Research, a division of Rx Remedy, Inc., a Westport, Conn., marketing and publishing firm, has announced plans to launch the largest-ever study of the impact of osteoporosis on mature Americans. Beginning this month, a detailed survey will be sent to 30,000 osteoporosis sufferers selected from the Remedy Consumer Healthcare database, which contains data on the health attitudes, conditions, medication uses and lifestyles of over 1.2 million 55+ households. The ultimate goal of the project is to track mature Americans’ experiences with and attitudes toward the disease. The survey will be updated annually.
Paria Group has opened a new data collection facility and Corporate office at 581 West 1600 North, Orem, Utah, featuring 200 CATI stations.
Information Resources, Inc., Chicago, announced that A.C. Nielsen Company signed an extensive Undertaking with the European Commission agreeing to halt contractual practices which IRI claimed had hampered its entry into European markets. The action came in response to the Commission’s Statement of Objections issued to Nielsen in May 1996 regarding various anti-competitive activities. IRI had contended that those practices were pursued by Nielsen as part of an intentional and unlawful strategy aimed at preventing IRI from establishing a competitive position in Europe and eliminating IRI as a competitor.
Kaufman Associates has moved to 6426 Wakeforest St., Houston, Texas.
Applied Decision Analysis Inc., Menlo Park, Calif., has opened ADA Europe to support a growing European customer base. Yann Bonduelle, a principal at ADA and vice president of international operations, will manage ADA Europe. The address of the new office is 22 The Green, Richmond, Surrey, U.K.
Rockwood Research has moved to 651 Campus Drive, New Brighton, Minnesota.