Acquisitions/transactions
Professional services firm Huron has acquired disease prediction company Perception Health Inc.
Insights-based marketing company Stagwell has acquired Goodstuff, a full-service media-planning and -buying agency based in London.
Data, insights and consulting group Kantar has completed the sale of its Reputation Intelligence business to technology investor Symphony Technology Group (STG). Under STG, Reputation Intelligence will be known as Onclusive.
Advertising platform Magnite has acquired audience data sharing and analysis company Nth Party.
Consumer insight and collaboration agency InSites Consulting has acquired Gongos Inc., a U.S.-based customer-centricity consultancy.
Voxco, a provider of cloud and on-premise omnichannel survey software, has acquired data analytics platform Actify Data Labs, a True North company.
Conversion intelligence company Unbounce has acquired marketing analytics platform LeadsRx.
Data, insights and consulting company Kantar has acquired all software intellectual property and the development team from MindIT, an AI company based in Italy.
S4Capital, a tech-led digital advertising and marketing services company, will combine newly acquired data consultancy 4 Mile Analytics with Media.Monks.
Customer and employee experience company Medallia Inc. has agreed to acquire Thunderhead, a customer engagement software company.
Marketing research and data analytics company MarketCast has acquired Invoke, a research and content testing platform.
Alliances/strategic partnerships
empatiX Consulting has joined the Qualtrics Partner Network, making empatiX Consulting services available to Qualtrics customers.
Audio social network Breakout has partnered with Data Vault Holdings Inc. to allow Breakout users the ability to monetize their data on the platform.
GBK Collective, a marketing strategy, consumer behavior and analytics consultancy, has partnered with experience management company Qualtrics to provide brand advisory services to Qualtrics customers.
Data collection provider Global Survey has partnered with Canadian marketing research platform Emozo Labs, sharing its customer base with Emozo and gaining a minority stake in the company.
Customer data science company dunnhumby has formed a strategic partnership with software provider SAP designed to help retailers integrate customer insights into their marketing and merchandising programs.
Research and insight company Delineate has integrated its research tech platform Proximity with Askia, a survey data collection platform.
GfK and Dstillery have expanded their partnership to develop 32 new CPG audiences. The segments are based on behavioral data from GfK’s National Shopper Lab, which aggregates loyalty card sales information from over 96 million grocery and drug shoppers across the U.S.
New accounts/projects
Alchemer, a CX and VoC technology company, has completed its Service Organization Control (SOC) 2 Type 2 examination, which demonstrates compliance with industry standards for managing enterprise data.
Software company quantilope will enable all employees to take unlimited paid leave.
New companies/new divisions/relocations/expansions
Fieldwork Boston has introduced a medical simulation room and Human Factors Lab to its new facility.
Ivy Research Council, a recruiting insights and analytics firm, will change its name to Veris Insights on January 12, 2022.
Marketing research and public opinion specialist Ipsos has brought together its existing advisory units in the U.K. and has appointed Murat Demiral to lead the combined offering.
Marketing research company Opinions LTD has launched Opinions Germany in Frankfurt, Germany, which will be led by Matthias Trojnar and Jovana Kokir.
The Insights Family, a provider of kids and family market intelligence, has expanded its services to Saudi Arabia, Turkey, Argentina and South Africa.
Behavioral insights consultancy Behaviorally has launched a new division, eFluence, to help marketers optimize e-commerce conversion rates. Scott Brill has been appointed as managing director to lead the new division.
Data science company dunnhumby has launched its retail media platform dunnhumby Sphere.
Data-driven customer management company Merkle has merged B2B agencies gyro and Merkle | DWA, retiring the brand names and creating a unified business.
Research company earnings/financial news
Fractal, a provider of AI and analytics solutions, has raised $360 million through an investment by alternative asset firm TPG.
Opendatasoft, a European data company, has completed $25 million in funding led by Demeter with participation from the Banque des Territoires, ODYSSÉE Ventures and Eiffel Investment Group.
London-based marketing research company Verve announced 28% growth in 2021, taking turnover to £10.4 million.
Online sampling technology firm InnovateMR has secured investment from private equity firm CIVC Partners.
Personetics, a provider of financial data-driven personalization and customer engagement solutions, has raised $85 million in growth funding from software investment firm Thoma Bravo.