Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Showing:Betty Korzenny

Total: 6

ArticleTrends in Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1998
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleImagery in cross-cultural researchFelipe Korzenny, Betty Korzenny, Sandra Wong|January 1, 1995
ArticleCultural adaptation of research procedures and instruments in Hispanic and other culturesFelipe Korzenny, Betty Korzenny|January 1, 1994
ArticleWhen a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative researchFelipe Korzenny, Betty Korzenny|November 1, 1992
ArticlePsycho-socio-cultural Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1992