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Showing:Felipe Korzenny

Total: 15

ArticleThe multicultural world of social media marketingFelipe Korzenny, Lee Vann|June 1, 2009
ArticleSurvey finds Hispanic ad agencies adapting, changingFelipe Korzenny, Maria Gracia Inglessis|April 1, 2006
ArticleQ&A with Felipe KorzennyQuirk's Staff, Felipe Korzenny|January 1, 2006
ArticleA new perspective on Hispanic media planningFelipe Korzenny|June 1, 2005
ArticleTips on reaching and researching Hispanic consumersFelipe Korzenny|April 1, 2004
ArticleThe evidence for Spanish-language marketing and marketing researchFelipe Korzenny|April 1, 2002
ArticleAcculturation vs. assimilation among U.S. Hispanics: e-mail self-reportsFelipe Korzenny|November 1, 1999
ArticleAcculturation: conceptualization and measurementFelipe Korzenny, Rebecca Abravanel|April 1, 1998
ArticleTrends in Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1998
ArticleResearch uncovers Hispanic advertising impactFelipe Korzenny, Rebecca Abravanel, Adrien Lanusse|April 1, 1997
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleImagery in cross-cultural researchFelipe Korzenny, Betty Korzenny, Sandra Wong|January 1, 1995
ArticleCultural adaptation of research procedures and instruments in Hispanic and other culturesFelipe Korzenny, Betty Korzenny|January 1, 1994
ArticleWhen a Hispanic is not a Hispanic: issues in conducting Hispanic qualitative researchFelipe Korzenny, Betty Korzenny|November 1, 1992
ArticlePsycho-socio-cultural Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1992