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Showing: Gavin Johnston

Total: 7

Article Place vs. space: Three tools for turning shopping into entertainment Gavin Johnston | June 1, 2013
Article Thoughts on the role of video and ethnography in marketing research Gavin Johnston | December 1, 2005
Article Qualitatively Speaking: What storytelling means for brands and their customers Gavin Johnston | July 1, 2011
Article How recruitment enriches your ethnographic research Gavin Johnston | August 1, 2011
Article Using recruiting to build stronger connections on ethnographic research projects Gavin Johnston | December 1, 2010
Article The two-room focus group: how to restructure and enrich responses Gavin Johnston | December 1, 2009
Article Qualitatively Speaking: Ethnographers should inform, not lecture Gavin Johnston | June 1, 2008