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Showing:Gavin Johnston

Total: 7

ArticlePlace vs. space: Three tools for turning shopping into entertainmentGavin Johnston|June 1, 2013
ArticleHow recruitment enriches your ethnographic researchGavin Johnston|August 1, 2011
ArticleQualitatively Speaking: What storytelling means for brands and their customersGavin Johnston|July 1, 2011
ArticleUsing recruiting to build stronger connections on ethnographic research projectsGavin Johnston|December 1, 2010
ArticleThe two-room focus group: how to restructure and enrich responsesGavin Johnston|December 1, 2009
ArticleQualitatively Speaking: Ethnographers should inform, not lectureGavin Johnston|June 1, 2008
ArticleThoughts on the role of video and ethnography in marketing researchGavin Johnston|December 1, 2005