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Showing:Jerry Thomas

Total: 34

ArticleIs digital media less effective than traditional media?Jerry Thomas|February 1, 2016
ArticleWhy NPS is not the best measurement of successJerry Thomas|March 1, 2015
ArticleWhen and how to conduct car clinicsJerry Thomas|March 1, 2014
ArticleA bird's-eye view of what mobile can doJerry Thomas|July 1, 2013
ArticleIncorporating qualitative into package design researchJerry Thomas|January 1, 2012
ArticleGet hyper-creative with your new product researchJerry Thomas|October 1, 2011
ArticleBest practices to improve new product concept testingJerry Thomas|March 1, 2011
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleResearch should be involved at the outset of any (re)packaging processJerry Thomas|January 1, 2008
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleUse online ethnography to learn from respondents’ words and their actionsJerry Thomas|May 1, 2006
ArticleWill Internet marketing research be boon or bane?Jerry Thomas|June 1, 2001
ArticleMotivational researchJerry Thomas|February 1, 1999
ArticleStrategic marketing trackingJerry Thomas|June 1, 1998
ArticleAdvertising works, believe it or notJerry Thomas|March 1, 1998