Marketing Insight Articles and Videos

The world's largest collection of expert content offering thought leadership, practical methodology tips and case studies.

Search Results

Sort By:

Sort By:

Showing:Kevin Waters

Total: 3

ArticlePackage-to-product fit assessments that improve brand alignmentKevin Waters|January 1, 2013
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleDesigning screening questionnaires to minimize dishonest answersKevin Waters|May 1, 1991