ArticleImpact of health on satisfaction: a customer segmentation case studyDavid Langley, Lori Cook|June 1, 2000
ArticleConsumers' contradictions: value and other brand attributesDavid Langley, Lori Cook|March 1, 2000
ArticleEffective uses of 'effect size' statistics to demonstrate business valueLori Cook|October 1, 1999
