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Showing:Michael Lieberman

Total: 50

ArticleData Use: Using conjoint analysis to shape a political messageMichael Lieberman|May 1, 2004
ArticleData Use: A beautiful segmentation: Defining an advertising strategy to target those who will pay moreMichael Lieberman|November 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleData Use: A walk through discriminant analysisMichael Lieberman|June 1, 2002
ArticleKey driver analysisMichael Lieberman|February 1, 2001