ArticleTrade Talk: Movie industry gets cues from entertainment researchersBeth Hoffman|August 1, 1988
ArticleTrade Talk: Readership survey "serves" Tennis magazines' marketing needsBeth Hoffman|May 1, 1988
ArticleTrade Talk: The young, not old worry most about aging, USA Today poll showsBeth Hoffman|April 1, 1988
ArticleIntegrating marketing tools facilitates location of new constructionBeth Hoffman|March 1, 1988