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Showing: Quirk's Managing Editor Beth Hoffman

Total: 49

Article Telefocus technique 'replaces' focus groups for firm's ad testing Beth Hoffman | May 1, 1987
Article Integrating marketing tools facilitates location of new construction Beth Hoffman | March 1, 1988
Article Trade Talk: Study uncovers America's most powerful brands Beth Hoffman | December 1, 1988
Article Trade Talk: Study reveals younger women have more aches Beth Hoffman | October 1, 1988
Article Trade Talk: Study links unhealthy lifestyles with high medical costs Beth Hoffman | February 1, 1988
Article Trade Talk: Student drug use survey topic Beth Hoffman | February 1, 1987
Article Trade Talk: Research season is year-round at Coleman Co. Beth Hoffman | October 1, 1987
Article Trade Talk: Research aids children's magazine Beth Hoffman | May 1, 1987
Article Trade Talk: Readership survey "serves" Tennis magazines' marketing needs Beth Hoffman | May 1, 1988
Article Trade talk: Rational, emotional factors key to copy research Beth Hoffman | June 1, 1987
Article Trade Talk: U.S. employees want more hours, study shows Beth Hoffman | August 1, 1987
Article Trade Talk: Polling misuses hurt research efforts Beth Hoffman | April 1, 1987
Article Trade Talk: Patients prescribe dose of neatness for physicians Beth Hoffman | December 1, 1987
Article Trade Talk: Movie industry gets cues from entertainment researchers Beth Hoffman | August 1, 1988
Article Trade Talk: Employee surveys key to attitudes Beth Hoffman | March 1, 1987