Article Spanish-language advertising boosts loyalty Adrien Lanusse, Betty Korzenny, Felipe Korzenny, Rebecca Abravanel | January 1, 1996
Article Acculturation: conceptualization and measurement Felipe Korzenny, Rebecca Abravanel | April 1, 1998
Article Research uncovers Hispanic advertising impact Adrien Lanusse, Felipe Korzenny, Rebecca Abravanel | April 1, 1997