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Showing:Richard McCullough

Total: 6

ArticleData Use: McCullough’s Laws: first principles of commercial data analysisRichard McCullough|January 1, 2007
ArticleLooking at the election debacle from a research perspectiveRichard McCullough|March 1, 2001
ArticleWhy market research is a waste of money (and what you can do about it)Richard McCullough|February 1, 2000
ArticleUsing trade-off analysis to shape your new productRichard McCullough|May 1, 1999
ArticleData Use: Trade-off analysis: a survey of commercially available techniquesRichard McCullough|February 1, 1998
ArticleThree-and-a-half steps to statistical successRichard McCullough|December 1, 1997