ArticleAI-fabricated studies: A wake-up call for B2B research integrityRaeann Bilow, Sean Campbell|March 1, 2025
ArticleHow to navigate the risks and rewards of using synthetic respondentsRaeann Bilow, Sean Campbell, Jack Bowen|July 1, 2024
ArticleThe risks and rewards of using expert networks for B2B researchSean Campbell, Raeann Bilow|January 1, 2023
ArticleBy the Numbers: In B2B, you can’t always have quant with your qualSean Campbell|November 1, 2017
ArticleResearchers, it’s OK to give bad news (and here’s how to do it)Sean Campbell, Isabel Gautschi|July 10, 2017
ArticleHow should marketing research react to the rise of artificial intelligence?Sean Campbell|November 21, 2016
Article10 things researchers need to know about the Internet of ThingsScott Swigart, Sean Campbell|June 1, 2015
ArticleDon’t ignore what your competitors’ customers and partners have to saySean Campbell|April 1, 2015
ArticleQualitatively Speaking: Mining LinkedIn for B2B interview leadsScott Swigart, Sean Campbell|March 1, 2010