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Total: 99

ArticleUtilizing eye-tracking to optimize direct mailCathleen Zapata|May 1, 2012
ArticleAnalyzing a B2B magazine’s ad inquiries and their relationship to qualified prospectsJim Nowakowski|April 1, 2012
ArticleFrom the Publisher Emeritus: Tom Quirk explains the origins of Quirk’s Marketing Research ReviewTom Quirk|October 1, 2011
ArticleYoung, male, wealthy: Study helps define the QR code audienceQuirk's Staff|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010
ArticleComcast’s Versus channel turned to research to better understand a core audience segmentJon Last, Christopher Whitely|August 1, 2010
ArticleHow online communities can tap a company's greatest unused resource: the consumerMark Simon|June 1, 2010
ArticleFirms are going multi-platform to get their messages out to multicultural youthAmy Henry|April 1, 2010
ArticleStrong sense of corporate identity key to marketing success, research saysLarry Ackerman|April 1, 2010
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleAmericans put trust in time-honored brands ... and Google?Quirk's Staff|March 1, 2010
ArticleThe Top 10s in 2009 entertainmentDecember 1, 2009
ArticleVarying attitudes fit Thanksgiving dinners into any food lifestyleQuirk's Staff|November 1, 2009
ArticleTeens not avoiding traditional mediaQuirk's Staff|August 1, 2009