Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Packaged Goods

Total: 112

ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993
ArticleTrade Talk: Study finds that may consumers want to buy American-made goodsJoseph Rydholm|May 1, 1991
ArticleUsing tachistoscope, semantic differential and preference tests in package design assessmentDonald Marich|October 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleTrade Talk: Consumers unsure how to solve packaging waste problemsJoseph Rydholm|October 1, 1989
ArticleTesting product namesIra Bachrach|March 1, 1989
ArticleSoftware program helps Gillette save time, moneyQuirk's Staff|August 1, 1987