Top Marketing Research Articles Related to the Toy Industry

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Showing:Toys

Total: 10

ArticleHoliday insights: How shoppers prepare to celebrate the holiday seasonMarlen Ramirez|December 9, 2024
ArticleA brand perspective: Mattel releases gender-neutral dollErica Carranza|October 23, 2019
ArticleAdjusting to the holiday season without Toys “R” UsJuli Lennett|October 18, 2018
ArticleFidgets go viral: Social media puts the product cycle on fast-forwardFrédérique Tutt|June 14, 2017
ArticleToy retailers must strike a balance between parents on a mission and the 'nag factor'Quirk's Staff|December 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleToys prove a sweet spot in a sour economyQuirk's Staff|June 1, 2008
ArticleTips on marketing to tweensTed Mininni|February 1, 2008
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleAdaptation and innovation: successful product development in the Information AgeDouglas Malcom, Susan Spaulding|November 1, 2003