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Showing:Product Development Research

Total: 246

ArticleThe public perception: branded vs. generic medicationsPatrick Lao|August 24, 2015
ArticleThe Goldilocks approach to innovation researchIsaac Rogers|August 1, 2015
ArticleShare of shelf, share of wallet and now share of buttons: Amazon DashNicole Munsey|April 27, 2015
ArticleWill path-to-purchase data change merchandise planning?Brian Kilcourse|January 20, 2015
ArticleWhy B2B marketing research is essential to positioning offers on value vs. priceJulia Cupman|December 4, 2014
ArticleDrivers of customer satisfaction are changing and banks must change in responseSheri Petras|October 1, 2014
ArticleTrade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacyJoseph Rydholm|October 1, 2014
ArticleAre consumers ready for digital wallets?Richard Snoxell|August 27, 2014
ArticleWhat's keeping Allstate's director of consumer insights awake at night?Anne Bailey Berman|August 1, 2014
Article8 traits of great innovation culturesJon Hall|April 29, 2014
ArticleQuality vs. quantity: A process for identifying the best of the best B2B respondents for new product researchKip Creel|April 1, 2014
ArticleGet creative: Seven solutions to improve usability studiesPamela Walshe|April 1, 2013
ArticleAn online community keeps beverage firm Cafédirect close to its customersRichard Young|January 1, 2013
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleGet hyper-creative with your new product researchJerry Thomas|October 1, 2011