Marketing Research Articles and Video

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Showing:Ethnographic Research

Total: 201

ArticleThe fusion of Web 2.0 and contextual research methods creates the opportunity for something newSteve August|July 1, 2006
ArticleResearchers use a mix of qualitative methods to help Barilla learn how Americans view Italian foodSharon Wolf, Hy Mariampolski|June 1, 2006
ArticleUse online ethnography to learn from respondents’ words and their actionsJerry Thomas|May 1, 2006
ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleMaximizing qualitative research with teensChristine Efken|February 1, 2006
ArticleUsing ethnography to spark new product ideasHy Mariampolski|December 1, 2005
ArticleThoughts on the role of video and ethnography in marketing researchGavin Johnston|December 1, 2005
ArticleIn-situ research in Latin AmericaMartha Rivera|November 1, 2005
ArticleSC Johnson uses ethnography to find fresh ideas for candle productsRuth Sando, Donna Sweeney|May 1, 2005
ArticleQualitatively Speaking: Is gender an issue for the ethnographic researcher?Larry Zaback|March 1, 2005
ArticleObservational research is a practical alternative to full-scale ethnographyPhil Harriau|December 1, 2004
ArticleFed up with focus groups? Why visual ethnography makes sense as a research techniqueMark Cooper|December 1, 2004
ArticleTips from the field to improve your yieldChristiaan De Brauw|December 1, 2004
ArticleTrade Talk: It was an eventful EventJoseph Rydholm|December 1, 2004
ArticleUsing online ethnography to explore the digital camera marketSteve August|July 1, 2004