Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Ethnographic Research

Total: 201

ArticleA look at sponsor involvement in ethnographic researchCara Woodland|June 1, 2004
ArticleQualitatively Speaking: Ethnography makes the human connectionBrad Bennett|May 1, 2004
ArticleTrade Talk: A look at our new look; going ethno in San FranJoseph Rydholm|January 1, 2004
ArticleEthnography as a market research toolClynton Taylor|December 1, 2003
ArticleEthnography in action: social network partiesJerry Savage|December 1, 2003
ArticleUsing ethnography to gain perspective on international marketsAdrien Lanusse, Tim Plowman, Astrid Cruz|November 1, 2003
ArticleVideo safaris: an alternative to in-facility focus groupsPierre Belisle|June 1, 2003
ArticleUse corporate ethnography to understand and reignite your brandGerry Cain|May 1, 2003
ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleQualitatively Speaking: Firsthand experience or secondhand information?Cara Woodland|March 1, 2002
ArticleTrade Talk: A quality reference on qualitativeJoseph Rydholm|December 1, 2001
ArticleVideo ethnography brings consumers and their actions to lifeTara Susman|December 1, 2001
ArticleResearch uncovers new markets, new directions for ColemanCara Woodland|December 1, 2001
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleUnderstanding Hispanic culture: a case for ethnographic researchRoberta Maso-Fleischman|April 1, 1997