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Showing:Product Development Research

Total: 246

ArticleHow market researchers can aid corporate innovationGregg Fraley|February 1, 2009
ArticleMake sure your product innovations serve consumer interests, not corporate onesBarb Gasper|January 1, 2009
ArticleBy the Numbers: Marketing research sample quality - selecting one from manyStephen Hellebusch|January 1, 2009
ArticleA look at the power of the design, the formula and the brand in taste testingNeil Kalt|August 1, 2008
ArticleConcept development, Survivor-styleMartha Guidry|August 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleInserting qualitative research into the product development cycleSheri Forzley|May 1, 2008
ArticleTips on testing branding concepts, product names, slogans and ad copyJames Murphy|May 1, 2008
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleUsing role play and guided imagery for concept generationMark Shekoyan|December 1, 2007
ArticleWhere will your company’s next great idea come from? From your customers.Mike Waite, Emily Morris|July 1, 2007
ArticleUsing qualitative research to help name new productsMyra Summers|December 1, 2006
ArticleHow one company found ways to innovate in the midst of reorganizationCara Woodland, Katie Steffy, Andrea Birkett|May 1, 2006
ArticleFinding a clear path to new ideasDaila Boufford|March 1, 2006
ArticleA qualitative approach to consumer-based concept developmentJudith Lerner|December 1, 2005