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Showing:Customer Loyalty

Total: 260

ArticleData Use: Measuring and maximizing the ROI of a loyalty programMichael Lieberman|November 1, 2008
ArticleThe Net Promoter Score debate and the meaning of customer loyaltyBob Hayes|October 1, 2008
ArticleUse research to keep customers happy and management well-informedPaul Lubin|October 1, 2008
ArticleDespite their customers' lack of choices, utilities can still benefit from measuring the multiple aspects of loyaltyChris Parcenka|March 1, 2008
ArticleBlog mining - another tool for the research professionalHugh Davis, Mike Oberholtzer|January 1, 2008
ArticleAs banks strive to build relationships, a national tracking study finds that good service is still key for customersDebra Dahab, Laura O'Gara, Julian Vermass|October 1, 2007
ArticleStudy examines the link between hotel employee performance and guest satisfactionRobert Passikoff, Frank Mulhern|October 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleA how-to guide to using online specialty panelsMitch Eggers|February 1, 2007
ArticleDeveloping and maintaining an online customer advisory panelAngus Reid|January 1, 2007
ArticleAriba’s satisfaction research program has made listening to the customer a company-wide habitRoger Blumberg|October 1, 2006
ArticleReal-time customer feedback system drives enterprise-wide action at HoneywellAnthony Pichnarcik|October 1, 2005
ArticleImplementing an integrated voice-of-the-customer architectureRandy Brandt|October 1, 2005
ArticleCustomer satisfaction research gives voice to the silent majorityJared Heyman|October 1, 2005
ArticleConducting an effective customer satisfaction programVivek Bhaskaran|October 1, 2005