Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Advertising Effectiveness

Total: 271

ArticleModeling advertising? First, find out if it is good, average or badDon Bruzzone|March 1, 2003
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002
ArticleCan you test print ads on the Internet?Charles Young|March 1, 2002
ArticleTrade Talk: With ads, is timing everything?Joseph Rydholm|March 1, 2002
ArticleMeasuring pass-along readershipChris Van Derveer, Ron Bass|March 1, 2002
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002
ArticleA heuristic model for pre-testing TV commercialsCharles Young|March 1, 2001
ArticleAdvertising movies during the Super BowlDon Bruzzone, Dan Rosen|March 1, 2001
ArticleTrack the effects of advertising better, faster, and cheaper onlineDon Bruzzone, Paul Shellenberg|July 1, 2000
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleThe 10 commandments of advertising tracking studiesTim Huberty|March 1, 2000
ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000
ArticleA process and program for improving advertising efficiency and effectivenessHarold Spielman|March 1, 2000
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticlePfizer conducts research with doctors to improve usability of men's health inventoryKimberly Rengle|June 1, 1998