ArticleDissatisfaction surveys may be better than satisfaction surveysAlbert Fitzgerald|October 1, 2005
ArticleThe critical link between satisfaction, loyalty and problem managementAlan Dutka, Lauren Wagner|October 1, 2004
ArticleBuilding client loyalty yields strong ROI for financial services providerJohn Chisholm, Lois Koch|October 1, 2004
ArticleBy the Numbers: Common traits of successful loyalty market research programsKaren Ahlgrim|October 1, 2004
ArticleThe confluence of data mining and market research for smarter CRMKenneth Elliott, Richard Scionti, Mike Page|May 1, 2004
ArticleData Use: Uncovering customer loyalty drivers using structural equation modelingAlbert Fitzgerald, Chad Johnson|October 1, 2002
ArticleGeneral Motors measures channel loyalty in the automotive parts aftermarketJoel Lieberman, Joyce Henk, Derek Allen, Janet Edmison|April 1, 2001
ArticleCustomer-driven concept and product developmentCamille Nicita, Christi Walters|January 1, 2000