ArticleWhy the focus group deserves to be the most respected of all qualitative research toolsThomas Greenbaum|June 1, 2003
ArticleFrom Superman to the Wizard of Oz, the moderator must play a host of roles for every projectMurray Simon|December 1, 2002
ArticleA focus group experiment tests remote moderating by telephone and videoSharon Livingston, Peter DePaulo, Joel Raphael|July 1, 2002
ArticleResearch on new financial services product shows that laddering can be conducted onlineKalpana Biswas, Brenda Johnson, Diane Liewehr|June 1, 2002
ArticleQualitatively Speaking: Are you leveraging the expertise of your focus group moderator?Thomas Greenbaum|January 1, 2002
ArticleQRCA/MRA sessions seek to improve the moderator-facility relationshipMerrill Shugoll, Anndel Martin|December 1, 2001